Join one of Chicago’s fastest growing companies! Raise.com has an immediate opening for an SEM Specialist, reporting to the Chief Marketing Officer.
The SEM Specialist is an important role within the marketing organization. They are instrumental in helping increase profits by building and designing SEM and display advertising campaigns from the ground up. They will work with various external agencies and internal marketing stakeholders to establish an overarching SEM strategy and help drive net-new customers.
Responsibilities Include:
Generate brand awareness and engagement through segmentation and targeting of Raise’s key audiences
Develop goals and strategic plans for SEM efforts
Develop and implement paid search and banner display media
Define key metrics to measure results and aid in optimization of SEM
Develop and deploy iterative testing methodologies to improve campaign performance
Deliver regular and on-demand performance reporting, tying efforts to overall business goals and ensuring all SEM touch points are tracked and measured
Integrate plans with other digital marketing managers to ensure alignment and delivery on KPIs
Define and manage vendor requirements (aiding SEM initiatives)
Proactively identify, evaluate and recommend innovative SEM/display opportunities
Desired Skills and Experience:
Bachelor’s degree required
A minimum of 3+ years of hands-on digital marketing experience, buying and planning online media
Extensive experience with SEM campaigns and Display Ad publishers, networks and exchanges
A great track record in optimizing campaigns and working within analytics
Demonstrated leadership in digital strategy and ability to present insightful analysis to senior management
Advanced knowledge of web analytics platforms; able to draw actionable conclusions from data
Advanced knowledge of ad serving and campaign tracking software including campaign tracking tag implementation; minimum of 2 years experience setting up and managing SEM and display campaigns
Proficiency working with Microsoft Office, specifically Excel
Solution oriented and able to troubleshoot problems within SEM platforms
Strong writing and grammar skills, and can effectively communicate up and down the management chain
Highly organized and detail oriented
Comfortable working under tight deadlines; ability to multi task
Ability to both exercise independent thinking and work within a team
About Raise:
Raise is an online marketplace where businesses and individuals sell gift cards for cash and buy discounted gift cards to top brands. We are a fast-paced company taking over the secondary gift card industry, and our Marketing team is at the epicenter of this growth. We're aggressively growing and looking for experienced and motivated individuals who are ready to make an immediate impact on the business. This is a rare ground-floor opportunity to show what you've got.
Culture & Benefits
Benefits: Competitive compensation and benefits, including health, dental, vision, disability and life insurance.
Convenient Location: Our office is located in River North with easy access to public transportation, plus we think Chicago is a pretty great place to live.
Casual Everyday: We believe the more comfortable you are, the harder you’ll work. Raise also provides daily lunch and unlimited snacks.