We are looking for a Senior Account Manager to join our integrated agency team on a Fortune 500 Education client.  The Senior Account Manager is responsible for collaborating with cross-functional teams to execute innovative digital response marketing programs that deliver outcomes for our client.  A successful Senior Account Manager is a proactive and enthusiastic ‘multi-tasker’ with strong attention to detail, excellent communication skills, and an ability to grow relationships internally and externally.   

Joining the Leapfrog team means being part of a different kind of agency. We deliver gains in market share and new customer volume through powerful digital marketing strategy enabled by a proprietary platform, digital consumer targeting and advanced analytics.  If you are interested in data driven marketing and emerging digital technology that impacts the client’s bottom line, then LFO is for you.

Responsibilities:

Client Management

• Own primary day-to-day communication with the client; lead client status calls including weekly client performance reporting and meeting agendas.
• Actively listen to client challenges and collaborate with your manager on ways to address these challenges
• Remain current on competitive landscape; identify opportunities and threats and make program recommendations accordingly. 

Business Management

• Understand client goals and objectives and the ability to articulate to broader organization
• Work with internal teams for proposal and client presentation development including data mining, data presentations (charts, graphs, etc.), competitor research, and providing insights to inform and educate the client.
• Owns daily performance review and collaboration with media and business analytics to discuss results, implications and identification of next steps.
• Monitor weekly budgets and goals and partner with internal teams to adjust program efforts to achieve these goals. 

Project Management

• Drive day-to-day executional internal leadership against prioritized projects and activities, ensuring establishment of and alignment back to overall business objectives and strategies.
• Alignment of internal client teams to deliver against initiatives supporting client marketing goals; maintaining attention to detail and high quality of work.
• Review digital media plan to ensure supports client business goals and strategies

Qualifications:

The Senior Account Manager must have a solid understanding of digital display marketing.  We are looking for someone who is comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment. You must be able to build relationships with not only our clients, but internally as well.  Leapfrog is a growing company, and to feel at home here, you need to thrive in a fast-paced environment, be self-motivated and a proactive problem solver.

• 4 - 7+ year’s relevant experience in digital marketing. Digital agency experience a plus.
• Working knowledge of the digital landscape with experience in programmatic, direct buys: digital video, streaming audio, display, mobile and social
• Outstanding written and verbal communication skills
• Proven relationship building skills and client interaction experience
• Experience working with cross-functional teams; including media and analytics
• Proactive mindset and ability to meet multiple objectives in a fast moving, entrepreneurial environment.
• Experience and comfort in managing and evaluating client program performance;
• Exposure to using various sources of market and customer data and how that data is used to develop marketing strategies
• Exhibit effective independent thinking and management skills
• BA required (Marketing Preferred)