We are looking for a Senior Account Manager to join our integrated agency team on a Fortune 500 Education client. The Senior Account Manager is responsible for collaborating with cross-functional teams to execute innovative digital response marketing programs that deliver outcomes for our client across paid search and paid social. A successful Senior Account Manager is a proactive and enthusiastic ‘multi-tasker’ with strong attention to detail, excellent communication skills, and an ability to grow relationships internally and externally. 

Joining the Leapfrog team means being part of a different kind of agency. We deliver gains in market share and new customer volume through powerful digital marketing strategy enabled by a proprietary platform, digital consumer targeting and advanced analytics. If you are interested in data driven marketing and emerging digital technology that impacts the client’s bottom line, then LFO is for you.


Responsibilities: 

Client Management

• Owner of day-to-day communication and relationship with the client; lead client status calls including weekly client performance reporting and meeting agendas.
• Proactively identify ways to address client business challenges, probing to gather necessary business context and leveraging internal resources to bring forward solutions.
• Remain current on competitive landscape; identify opportunities and threats and make program recommendations accordingly.

Business Management

• Understand client goals and objectives and the ability to articulate to broader organization
• Ensure alignment of strategy across marketing journey from media through to site experience
• Development of client presentations and proposals in collaboration with cross-functional teams including data mining, data presentations (charts, graphs, etc.), competitor research, and providing insights to inform and educate the client.
• Owns daily performance review and collaboration with media and business analytics to discuss results, implications and identification of next steps.
• Monitor weekly budgets and goals and partner with internal teams to adjust program efforts to achieve these goals.

Project Management

• Drive day-to-day executional internal leadership against prioritized projects and activities, ensuring establishment of and alignment back to overall business objectives and strategies.
• Alignment of internal client teams to deliver against initiatives supporting client marketing goals; maintaining attention to detail and high quality of work.
• Review digital media plan to ensure supports client business goals and strategies
• Ensure best practices are being applied across the client business

Qualifications:

The Senior Account Manager must have a solid understanding of the online consumer marketplace and response-driven tactics. We are looking for someone who is comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment. You must be able to build relationships with not only our clients, but internally as well. Leapfrog is a growing company, and to feel at home here, you need to thrive in a fast-paced environment, be self-motivated and a proactive problem solver.

• 5-7+ year’s relevant experience in digital marketing. Digital agency experience a plus.
• Working knowledge of paid search and paid social media, direct response websites and marketing analytics
• Outstanding written and verbal communication skills
• Proven relationship building skills and client interaction experience
• Experience working with cross-functional teams: media, analytics, creative,
• Proactive mindset and ability to meet multiple objectives in a fast moving, entrepreneurial environment.
• Experience and comfort in managing and evaluating client program performance
• Exposure to using various sources of market and customer data and how that data is used to develop marketing strategies
• Exhibit effective independent thinking and management skills
• BA required (Marketing Preferred)