Overview:

The Performics Analytics & Technology Team is responsible for driving client performance by combining insights and strategic thinking across client engagements. As a senior analyst, you have the opportunity to shape the strategic direction of a client’s business and marketing strategy through the delivery of data driven insights. Specifically:

• Deliver client and internal solutions through quantitative analysis in line with industry best practices
• Execute analytics projects in coordination with the analytic team lead and partners across the agency
• Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis
• Contribute to innovation within digital marketing and analytics within the agency and industry

Role Objectives:

Client Responsibilities

• Define, prioritize and execute various analytics projects including Budgeting and scenario planning, test design, campaign management and advanced report production
• Identify strategic areas for optimization by acting as an integration point across account management, ad-ops and bid strategy, BI, Engineering

People & Team Development

• Assist analysts with skill development and problem solving

Practice Development

• Identify and build business case and provide feedback on best practices
• Assist manage product/service development
• Provide training to employees across departments on analytical approaches to marketing

Minimum Qualifications:

• 2-4 year of experience in interactive marketing, business consulting using data and information to drive marketing recommendations
• Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus
• Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content
• Experiences in SPSS, SAS, R, Python (or other statistical analysis and data mining packages)
• In-depth knowledge in multivariate testing and statistical analysis
• Proficient in leading web analytics platforms such as Adobe Analytics and Google Analytics
• Experience with business intelligence platforms such as QlikView or Tableau a plus
• Possession of excellent written, oral communication and presentation skills
• Proficient in Excel, Word, PowerPoint, MS Access, experience with VBA a plus
• Detail oriented, quick learner and able to balance multiple tasks
• Strong project management skills