Senior Analyst, Digital Analytics
Senior Analyst, Digital Analytics
About us:
Trunk Club, a Nordstrom Company, is a Chicago-based personalized styling service for men and women, offering both virtual and in-person shopping options. Shoppers can visit Trunk Club’s retail Clubhouses in Boston, Charleston, Chicago, Dallas, Los Angeles, New York City, Washington D.C., for an in-person styling session or custom fitting for any occasion. For those who prefer an at-home experience, Trunk Club offers a virtual styling option, where a personal stylist sends a curated trunk of clothing to their home based on the customer’s style, fit, and lifestyle preferences.
Working for Trunk Club:
When you join Trunk Club, you join the Nordstrom family. Our fast-paced and entrepreneurial environment is paired with the strong history and experience of a retail legacy. We have access to some of the greatest minds in retail and technology and are constantly creating innovative strategies to develop the ultimate apparel solutions. We welcome your adaptability, your curiosity, and your passion to contribute to our unparalleled shopping experience!
ABOUT THE ROLE
The Senior Analyst contributes to Trunk Club’s marketing success by identifying actionable marketing opportunities through analysis and reporting for our key stakeholders. This person will utilize innovative analytic and statistic based approaches to optimize marketing efforts to further support business decisions in a fast-paced, data-focused retail environment.
Responsibilities
- Work with marketing and cross-functional partners to assess business needs and provide data driven recommendations for various initiatives
- Communicate findings of analysis on large quantities of quant & qual data including site traffic and behavior trends, acquisition profitability trends, promotional campaigns, email and other key marketing channel and operational metrics
- Design and automate concise KPI reports and/or dashboards that track marketing effectiveness and ROI
- Evaluate the effectiveness of marketing tactics, strategies and techniques
- Prepare and present value-added analytical reports to department and/or senior management
Requirements
- 7+ years of hands-on experience in marketing data analysis
- Exceptional analytical, quantitative, problem-solving, and critical thinking skills
- Strong storyteller with confident delivery of marketing findings
- Proficiency in analytical tools and/or programming (Advanced Excel, SQL, Tableau)
- Comfortable synthesizing response data and making sound, actionable recommendations
- Knowledge of online marketing channels such as Facebook, SEM and Display
- Expertise in Google Analytics and Microsoft Excel required
- Experience with Tableau and AppsFlyer a plus
- BA/BS college degree or equivalent