The Position:

Joining the Leapfrog team means being part of a different kind of agency. We deliver marketing strategy powered by a proprietary platform. We help brands uncover new customers and revenue through leading and innovative digital direct-­marketing technology.  If you are interested in data driven marketing and emerging digital technology, we want you!

We are looking for a Senior Account Manager to lead the digital marketing programs for one of our large accounts. You will collaborate with cross-functional teams to execute innovative digital marketing programs that drive sales and improve customer conversion.

A successful Senior Account Manager is a proactive and enthusiastic ‘multi-tasker’ with strong attention to detail, excellent communication skills, and an ability to grow relationships internally and externally.  Are you a ‘go-getter’ with an entrepreneurial spirit? Comfortable with making data-driven decisions? Then read on!

Qualifications:

The Senior Account Manager must have a solid understanding of marketing channels including Display, Video, Mobile and Social. We are looking for someone who is comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment. You must be able to build relationships with not only our clients, but internally as well.

• 5 – 7+ years relevant experience within a digital marketing agency environment
• Experience working on  programmatic media campaigns as well as, direct buys, digital video, streaming audio, display, mobile, & social
• Ability to use various sources of market and customer data to develop marketing strategies
• Prior experience working in a cross agency environment
• Exhibit effective independent thinking and management skills
• Proven relationship building skills and client interaction experience
• Demonstrated ability to grow/develop a team of account management professionals
• BA required (Marketing Preferred)

Responsibilities:

Client Strategy & Account Growth:

• Understand and apply client objectives, consumer behavior/motivations, marketing and branding principles, data to develop strategy recommendations to the client
• Develop client roadmaps against quarterly account forecasts
• Identify opportunities for program optimization and incremental revenue
• Provide strategic direction, support and insights to fuel account growth against client objectives and partner with Client Director to present new opportunities to clients

Execution, Process, & Project Management:

• Manage campaign launches with cross-functional teams to ensure strategic, effective, timely and efficient execution
• Execute digital marketing strategies involving goal setting, tracking and reporting performance

Performance Monitoring, Reporting & Analytics:

• Checking dashboards daily, asking questions when things are off, communicating findings to the team
• Performance – presenting to client, reviewing with team, critiquing vendor recommendations
• Interpret and apply analytical insights to optimize programs

All Leapfrog Online positions are contingent on successful completion of a background check.