Senior Marketing Relationship Manager - Chicago, IL

About the Company

Trunk Club (trunkclub.com) was started to solve a simple problem – shopping for clothes in stores or online just doesn’t work for most people. It’s overwhelming, inconvenient, and takes way too much time. With Trunk Club, men and women discover awesome clothes that are perfect for them without ever having to go shopping. We combine top brands, expert service, and unparalleled convenience to deliver a highly personalized experience that helps people look their best and saves them time.

We start by scouring the planet for the very best in men’s and women’s apparel, curating an ever-evolving assortment of pieces from our favorite designers. With the best inventory anywhere as our point of departure, an expert on our team hand-selects a trunk of items based on each customer’s needs and tastes. They keep what they love and send the rest right back to us. In addition to this, we offer a custom clothing program in which clients can create outfits from scratch. Since the garments are custom-made to members’ specifications, you can design exactly what you want, as opposed to settling for something you almost love.

Our team is based in Chicago, Washington, DC, Dallas, Los Angeles, New York, Charleston, & Boston. We have grown from four to over 1,100 since starting out in December 2009. We're actively looking to find amazing people to join our team. Are you interested?

ABOUT THE ROLE

We’re looking for a Senior Marketing Relationship Manager to develop, execute and evaluate strategies and tactics designed to drive profitable sales, and growth among existing members. This person will lead key marketing efforts, with a focus on email, designed to retain and engage our customers, increase loyalty and drive repeat purchases.

WHAT YOU’LL DO EVERYDAY

• Define our vision for email marketing and revamp our existing program from the ground up
• Develop, execute, & manage creative and data-driven, cross-channel marketing campaigns (email, push, etc.)
• Own and execute a lifecycle marketing strategy to drive repeat sales, build loyalty, increase lifetime value and reduce churn by engaging customers with targeted, relevant and helpful content at each stage of the customer lifecycle
• Identify, prioritize, and test retention strategies such as incentives and loyalty programs
• Ensure email campaigns are evolving and consistently optimized for mobile devices and emerging technologies
• Manage the planning, development and execution of email marketing and push notification programs, including circulated brand messages and targeted campaigns based on customer segmentation
• Collaborate with design and product teams to support key product launches designed to increase loyalty and purchase frequency
• Monitor and report on metrics to analyze effectiveness and test/scale new approaches
• Manage and develop direct report(s)

QUALIFICATIONS

• 8+ years of experience in email marketing, CRM, lead nurturing, engagement marketing, marketing automation, and web analytics
• Must have a deep understanding of how to utilize email marketing to drive a business, how to prepare for and react to change and how to provide leadership with information and recommendations needed to make smart, fast decisions
• Subject matter expert in email marketing, marketing automation, & building brand, engagement or loyalty programs
• Experience managing a team
• Excellent writer and communicator
• Ability to build email content using HTML and CSS
• Experience designing and implementing A/B and multivariate tests
• Bachelor’s degree required