Senior Product Marketing Manager
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BMW Technology Corporation is committed to developing
creative, breakthrough connected car services that integrate consumers’ digital
lives with their mobility needs. Our teams build these experiences here in
Chicago so we are developing a dynamic and invigorating work environment. If you
share our vision and are ready to help shape this exciting business, we’d like
to learn how your talents can drive excellence in products and processes in the
new BMW Chicago Technology Center.
creative, breakthrough connected car services that integrate consumers’ digital
lives with their mobility needs. Our teams build these experiences here in
Chicago so we are developing a dynamic and invigorating work environment. If you
share our vision and are ready to help shape this exciting business, we’d like
to learn how your talents can drive excellence in products and processes in the
new BMW Chicago Technology Center.
The BMW Technology Corporation, located in
downtown Chicago, is looking for a Senior Product Marketing Manager. We work on
cutting edge connected car services including:
downtown Chicago, is looking for a Senior Product Marketing Manager. We work on
cutting edge connected car services including:
- Early danger warning systems where BMW drivers
are alerted via a heads up display - Foundational autonomous driving platforms
including advanced road data collection via our connected cars – IoT - BMW Connected mobile applications (iOS &
Android) involving journey management, time to leave notifications, remote
vehicle services, financial services, dealer service integration,
etc.
Why Work With Us:
- We get to drive awesome BMW cars!
- Entrepreneurial culture that allows us to drive
product direction - Highly agile working environment with iterative
production releases - Be at the forefront to shape how drivers
interact with next generation smart cars - Hackathon weeks so we can dream up nextgen
ideas for the connected car
The Senior Product Marketing Manager drives the success of
new digital services and business models at BMW through the development of
compelling consumer value propositions. He/she works with the team to define,
validate, develop and communicate next-generation connected car services that
will engage and delight consumers.
new digital services and business models at BMW through the development of
compelling consumer value propositions. He/she works with the team to define,
validate, develop and communicate next-generation connected car services that
will engage and delight consumers.
Responsibilities include but are not limited
to:
to:
- Develop clear value propositions, use cases and narratives
for BMW connected car services - Develop product positioning and messaging that
differentiates BMW services in the market - Research potential monetization models
- Package features and functionality into product releases
that add clear and significant consumer value - Own the product release roadmap for internal
audiences - Plan the launch of new products and releases and manage
the cross-functional teams critical to success - Produce marketing collateral to drive the GTM strategy and
support the holistic car sale process - Feed market validation studies by developing market
insights and customer pain points in conjunction with market research - Track consumer feedback through online and customer
service channels to drive continuous improvement and new
services - Develop case studies, whitepapers, FAQs and marketing
release notes as required - Analyze and capture performance metrics of marketing
campaigns
Join the team at BMW of North America and enjoy a
high-performance employment package which includes:
high-performance employment package which includes:
- Company paid Medical, Dental & Vision
Insurance - Employee car program
- 401(k) Savings Plan
- Retirement Income Account
Minimum Requirements:
- Bachelor's Degree in Computer Science, Computer/Electrical
Engineering, Marketing or similiar field of study. - 5+ years of software product marketing
experience. - Demonstrated success in leading cross-functional teams and
marketing initiatives with measurable impact to organizations. - Attention to detail and an eye for
quality. - Ability to grasp and translate technical capabilities into
benefits is crucial. - Deep passion for mobile services and consumer
engagement. - Excellent written communication skills.
- Strong presentation development and delivery skills are a
must. - Travel requirement approximately
10-20%.
Preferences:
- Master degree/ MBA.
- Automotive experience.
BMW NA is an EO employer. All qualified applicants will
receive consideration for employment without regard to race, color, religion,
sex, national origin, disability, or protected veteran
status.
receive consideration for employment without regard to race, color, religion,
sex, national origin, disability, or protected veteran
status.
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