Senior Product Marketing Manager

| Chicago
Sorry, this job was removed at 1:32 a.m. (CST) on Tuesday, March 21, 2017
Find out who's hiring in Chicago.
See all Marketing jobs in Chicago
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

Senior Product Marketing Manager – Cision

Cision is a global powerhouse in the Public Relations software space with over 100 years of experience innovating the way businesses tell their stories. Our award-winning solutions use cutting-edge technology to provide clients with industry-leading insights and the tools to improve their marketing and PR needs. With offices in over 20 countries around the world, we're committed to growing our communities and our people by offering amazing perks, professional development, and opportunities for you to power your career. 

The Senior Product Marketing Manager develops the marketing strategy which includes messaging, competitive differentiators, sales enablement and the go-to market efforts for their product portfolio. An evangelist for their product, the Product Marketing Manager will develop thought leadership materials including whitepapers, blog posts, case studies and presentations and work to identify customer needs and market trends. The Product Marketing Manager will work cross-functionally across Product Management, Marketing, Sales and Client Services to successfully launch new products as well as product enhancements. 

Main Tasks/Responsibilities:

  • Drive sales and revenue within assigned portfolio
  • Market messaging and thought leadership materials
  • Develop customer personas
  • Create marketing content and campaigns aligned to customer personas
  • Competitive analysis
  • Customer and sales communications
  • Product packaging and pricing
  • Deliver product training and create sales tools
  • Present at events, webinars and trade shows
  • Channel/Partner support
  • Leading customer advisory/feedback groups

Additional Tasks/Responsibilities:

  • Engage in “Special” calls with clients and prospects
  • Work with multiple internal client service groups to ensure that the customer experience is seamless
  • New product ideation and enhancements
  • Additional duties as assigned by the SVP of Product Marketing

Experience:

  • 5-7 years of related experience in the PR software industry, product marketing and/or marketing
  • Experience in a B2B organization
  • Bachelor’s degree required
  • Background in PR/communication/journalism is preferred
  • Proficient using a variety of software applications daily 

The Cision Story:

Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. Cision solutions also include market-leading media technologies such as PR Newswire, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.

EEO/AA employer M/F/D/V, 41 CFR 60–1.4

 

Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Location

130 E Randolph, Chicago, IL 60601

Similar Jobs

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about CisionFind similar jobs