Overview:

The Senior Planner is responsible for leading the daily planning efforts on an account, is expected to successfully craft a marketing story using data and research, demonstrates high quality execution, and consistently delivers assignments on-time and on-business objective. This role contributes to department processes, larger agency initiatives and focuses on honing strategic planning skills. The Senior Planner is responsible for the implementation of Intent-Based Planning, Performics’ proprietary communications planning methodology, integration into media and content teams, insight development stemming from tools and research, and project management and execution.

Role Objectives:

Account Management

• Takes on the primary, day-to-day role of a strategy and audience insight steward on selected account(s)
• Partners with account leadership to create and implement on elevation roadmaps, proposals, project scoping and the delivery of new solutions to clients
• Interfaces with other department leads and colleagues to share ideas and communicate service offerings
• Monitors and reports client health, and leads to P&I leadership
• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business or department
• Attends client meetings on an ongoing basis, interfaces as needed with clients during meetings and presentations
• Independently leads insights, performance and strategy presentations
• Proactively draws out actionable insights and stories from research and media to drive a client’s business forward
• Creates formal and informal presentations to win and educate clients, prospects and internal teams

Intent-Based Planning Steward

• Assumes accountability for audience insights and implementation of Intent-Based Planning products and services on selected account(s) and is able to understand and explain the features and benefits of each IBP component
• Contributes to the implementation and further development of Intent-Based Planning
• Gains expertise in all research tool, vendor capabilities, and use cases as they are applied to Intent-Based Planning products and services
• Partners with management to identify and prioritize Intent-Based Planning rollout on agency accounts, which includes active maintenance of project plans, and preparation of kickoff material
• Actively identifies cross-sell opportunities for Intent-Based Planning to increase account penetration
• Is responsible for the creation of case studies that stem from Intent-Based Planning work on accounts

Team Leadership & Development

• Embraces and encourages a culture based on team work, collaboration and intellectual curiosity
• Actively pursues opportunities to evangelize the department and expand the development of the team
  

Minimum Qualifications:

• Bachelor’s degree, concentration in behavioral sciences, brand planning, marketing, social analytics or advertising preferred
• 3+ years of business experience in Marketing, Advertising, and Interactive Consulting
• 2+ years of account, strategy or comms. planning experience
• Experienced with syndicated digital research
• Experience with primary research is a plus
• Experience in one or more of the following areas is a plus: User experience design, digital strategy, shopper marketing
• Comfortable with using and analyzing large data sets using Excel and/or other data analysis tools
• Great presentation and interpersonal client skills
• Self-directed; motivated; energetic; Strong written and verbal communication skills
• Curious, ingenious and driven to solve problems
• Comfortable with ambiguity and lack of clear direction
• Flexible and capable of managing multiple tasks in a fast paced, high volume environment
• Strong organization and time management skills