Acting as an advocate for our clients’ business, the Senior Strategist provides leadership with multiple brands and is a consultant to their internal teams and clients. The Senior Strategist will write incisive briefs that are the distillation of research and client / cross-competency inputs, lead the development of multi-channel digital marketing plans, and craft insights and recommendations based on performance and outcomes.

Job responsibilities
•Develop, execute and monitor data-driven digital and relationship marketing (RM) strategies for clients with measurable results, including targeting, messaging, content channel and measurement strategies
•Create and/or oversee the creation of core strategy deliverables for multiple brands: brand plans, communication plans, content strategies, creative and project briefs, and measurement plans
•Partner with the Analytics team to generate metrics, analyses and insights that answer core client and internal questions
•Be well-versed in the following digital strategy elements: database marketing, email marketing, website and performance analytics, content strategy, communications planning and user experience 
•Have the ability to clearly and concisely communicate strategic recommendations verbally and in writing to both internal and client stakeholders, includes anticipating follow-up questions, objections and concerns
•Adept at condensing the key insights and next steps from multiple data inputs

Skills required
•Working in and across digital channels
•Understanding of how marketing channels work together and impact each other
•Fluency with digital paid media and search channels
•Developing and deploying data driven segmentation and relationship marketing campaigns
•Developing measurement plans
•Awareness of and experience working with channel performance data
•Demonstrate considerable depth and knowledge of the brand’s segments, messages and marketing mix
•Showcase examples of intellectual flexibility in how they solved complex problems
•Excellent communication, interpersonal and presentation skills
•Working in cross-competency environments
•Possess credibility in the presence of the client
•Demonstrated effectiveness in the ability to provide quality client service
Ability to:
•Demonstrate thorough knowledge of assigned product(s) and ability to provide clear direction to cross-competency teams
•Collaborate well with other agency competencies