This is an opportunity for a strong consumer marketer interested in building entrepreneurial experience and being part of fast-moving disruptive organization. This individual will be an exceptional consumer marketer with experience developing and growing brands.   

The Senior Marketing Manager will be a key part of the team reporting to the VP, Marketing and Brand Strategy.

PRINCIPAL RESPONSIBILITIES, DUTIES & ESSENTIAL FUNCTIONS

 Role and Responsibilities

Lead and manage the day-to-day responsibilities of Smart Choice MRI’s marketing capability in-line with strategic objectives and growth plans.

• Develop and execute annual marketing strategy and plans for individual markets including media and creative strategy and planning 
• Oversee all creative and media execution 
• Lead creative testing and analytics across markets and recommend changes for optimization 
• Develop and lead social media strategy and oversee execution 
• Lead relationship with business development team to ensure consistent brand strategy across the demand funnel 
• Manage the internal design function 
• Develop and manage budgets 
• Assist in shaping the national brand strategy and consumer marketing model 

• Bachelor’s degree required, MBA preferred
 
• The ideal candidate will have 4-6 years of progressive consumer brand/marketing experience
 
• Experience building brand strategy and growing brands
• Experience with both creative and media strategy & planning across consumer-driven mediums including TV, radio, OOH, print and digital
• Agency management experience 
• Strong digital background and experience

• Entrepreneurial candidates desired 
with a passion to challenge norms and find new approaches 
  
• Creative thinker and strong problem solver with exceptional analytic ability 
  
• Excellent written and oral communication skills 
  
• Strong initiative and ability to influence decisions 
  
• Strong organizational and time management skills to take projects from beginning-to-end 
• Experience with Google Analytics and Adwords preferred                    

We offer a competitive compensation and benefits package as well as the opportunity to join a fast-paced, rapidly-growing organization.