Overview:

The Strategic Account Director (SAD) is responsible for leading a portfolio of client digital accounts towards stated client and company objectives and is responsible for the growth, management, retention and satisfaction of these accounts. The SAD will be accountable to partner with clients to address measured Media landscape and work with client stakeholders across multiple digital disciplines to propose and defend media spend across all performance based marketing channels. The Strategic Account Director will collaborate with Media Directors and Media Managers in a matrix structure to maintain accurate program forecasts, meet client objectives and hit stated revenue and sales goals. Proven account management, communication, and collaboration experience is essential, along with deep experience in online marketing and digital media.

Role Objectives:

Account Management

• Develops, manages, and monitors client P&L’s for assigned accounts
• Manage stakeholders across enterprise, regional and local business units
• Implement holistic media planning and integrate with strategic partners
• Introduces Process Development Input, Quality Assurance and Best Practices Input
• Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
• Prepares and presents annual financial plans and human resources plans

Performance Media and Client leadership

• Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts
• Develops a complete understanding of each client’s goals, markets, needs and expectations of Performics
• Works within client relationships to champion initiatives that drive marketing decisions across digital channels
• Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
• Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
• Communicates and implements Intent-Based planningfor all accounts
• Independently leads performance and strategy presentations
• Solves client problems and uses conflict management skills within a professional environment
• Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
• Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends

Team Leadership & Development

• Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
• Motivates and inspires internal teams, working collaboratively to drive programs that meet our clients’ business objectives
• Drives adoption of stated account management best practices
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Establishes expectations and goals for team on performance marketing thought leadership
• Provide cross media planning training for their direct reports

Process Improvement

• Facilitates the development and documentation of best practices to improve account management effectiveness within the team and the group
• Contributes to blog, newsletter, training forums and/or task forces

Cross-Selling

• Understands and explains the features and benefits of all products and services
• Cross sells products and services to grow Performics’ share of marketing spend

Minimum Qualifications:

• 5-7 years of account management experience in online advertising (paid search, display, social, mobile, video or affiliate), direct marketing, or e-commerce
• 5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
• Deep knowledge of ad serving platforms and online analytic solutions
• 2-4 years of digital marketing, search engine, display and / or social marketing preferred
• Automotive industry experience preferred
• Knowledge of statistical methods and testing methodology preferred

About Performics:

Are you ready to re-invent digital marketing? At Performics, we’re accelerating the great missions of our clients—brands like Allstate, Toyota, Verizon and Kohl’s—in the ever-evolving world of search engine marketing, display media, social media and affiliate marketing. 

If you’re ready to move at the speed of Google, Facebook, and Twitter, have an entrepreneurial spirit, and get excited about finding smarter ways to do things, we’d love to meet you. We’ll give you the tools, support, and freedom to lead, innovate and grow. In fact, Advertising Age, Crain's and Tribune have named Performics a "Best Place to Work," and Forrester Research dubbed us one of 2012's "Top Digital Agencies." We hire exceptional people for our global headquarters in Chicago and U.S. locations in Atlanta, Los Angeles, New York, Seattle, and San Francisco. Our international presence spans 31 markets (and growing) including regional hubs in London and Singapore.