• Become an invaluable consultant and trusted partner/confidant to your client. Oversee the strategic direction on all media designed for assigned accounts. Maximize your impact on the client’s business.
• Generate enthusiasm for and commitment to your client’s business among team members. Effectively stimulate your team for maximum productivity and job satisfaction. Gain the confidence and trust of your co-workers.
• Exhibit the ability to anticipate and solve problems, and ensure quick, meaningful responsiveness to client concerns. Regularly seek client feedback.
• Maintain clear communication’s channels with brand teams, senior media management, and creative agency partners.
• Take responsibility for course corrections and professional growth of your direct reports.
• Keep current with industry trends and proactively keep clients informed of important industry developments and trends.
• Participate in media department management initiatives (training, personnel, staffing, etc.).

Business Character

• Maintain a professional approach at all times, especially under pressure.
• Strong interpersonal skills -- know how to work effectively with even the difficult employee and client.
• Establish and maintain good relations with media personnel and representatives.
• Remain in constant pursuit of excellence. Continuously "raise the bar" for yourself and your team.
• Uphold high standards and act as a role model for others. Be consistent, positive, and empathetic
• Reinforce the agency’s guiding principles, standards, and philosophies.

Strategic Thinking

• Develop strategic direction on all media for assigned accounts, with a particular emphasis on the role of each channel in the mix and how the entire plan works holistically to deliver performance
• Seek ways to increase efficiency and productivity on assigned accounts. Look for win-win solutions.
• Identify and address key long-term issues for your account(s).
• Anticipate potential issues and develop an appropriate action plan.
• Actively contribute original thinking and sound guidance to your brand team.

Creativity

• Continually look for ways to guide clients to the right-size budgets based on their performance goals
• Look for innovative ways of delivering client communications, and extending their advertising message.
• Develop a relationship with the creative team and pool your knowledge to generate synergistic opportunities.
• Be innovative; take calculated risks.
• Gain and build a commitment to new ideas and courses of action. Be an agent of change.

Teamwork

• Provide support and encouragement to your team members and subordinates.
• Actively seek input from others. Recognize, respect and address different opinions/approaches.
• Maintain a sense of humor and balance. Display enthusiasm for the challenges at hand.
• Effectively negotiate compromises when necessary. Resolve any conflicts and help bring closure to team issues and recommendations.