Vice President, Business Development

| Chicago
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Joining the Leapfrog team means being part of a growth company and a different kind of digital agency. We help brands capture new customers and revenue growth opportunities through leading and innovative digital direct marketing technology. 

Many brand direct marketers create significant brand awareness and intent with their digital media efforts but lack the tools, connected data and analytic insights required to truly capture the brand intent being generated. Leapfrog’s highly integrated LFX Conversion Platform and innovative agency solutions capture that demand by using data to drive continuous performance optimization at every point in the purchase path.

Leapfrog provides leading brands with the marketing strategy, implementation and optimization capabilities required to deliver both the highly accountable results and ROI they seek. With flexible engagement and pricing models that anchor to the achievement of business objectives, the Leapfrog model allows a brand to configure the relationship they need for today’s challenging and rapidly changing digital landscape.

Founded in 1995, the company has a legacy of continuous innovation within the digital direct marketing space. This commitment to continuously uncover new opportunity contributes to client relationships which average 7+ years and team member ability to keep learning within the digital arena.

We are looking for a senior sales leader with a proven track record of delivering new business impact in a crowded and complex sales environment.


Key Responsibilities:


Drive Business Impact

  • Source, drive and close large, complex new sales opportunities that align to Leapfrog strategic goals
  • Generate new business opportunities, impact and financial contribution
  • Prioritize between multiple solution paths for both opportunity and impact; i.e LFX Conversion Platform services, predictive analytics, full-suite engagements
  • Lead and optimize the existing lead generation and nurturing process

 
Build a Consistent & Scalable Flow of Marketing-Driven Leads

  • Populating the pipeline with qualified leads that align with Leapfrog Online’s value proposition and solution set
  • Conduct research on potential leads to qualify and secure sales intelligence
  • Engage leads in effective discovery; assessing immediate and long-term challenges and gaps
  • Leverage multiple approaches for sourcing qualified leads: trigger/event-based opportunities, content-driven social media, industry events, client referrals, website inquiries, vendors and other partners
  • Develop and manage relationships with agency sourcing organizations to ensure a regular flow of qualified RFI’s and RFP’s

Create and Drive an Ongoing Lead Nurturing & Conversion Process

  • Drive qualified leads through the discovery, proposal and close stages working with larger Business Development team
  • Monitor qualified leads for trigger events/disruptions (management changes, announced agency searches, etc.)
  • Coordinate resources and manage prospect meeting preparation 


Optimize Solution Set & Nurture Continued Innovation

  • Capture the voice of the customer/market and feed that into the company’s future product/solution efforts
  • Listen for pragmatic testing and learning opportunities within selling efforts. Frame the needs to support rapid/aligned evaluation/decisions on the benefit of pursuing them 


Qualifications:

Organizational fit first; we seek someone who can successfully partner with the senior executive team to align and drive sales generation on an aggressive path starting immediately.  In order to do that well, we believe you need:

  • 10+ years of proven sales success of building sales first, then sales process and sales teams
  • Experience driving sales for mid-sized growth companies in the digital/marketing technology space
  • Proven success of engaging C-Suite prospects in discovery and strategic marketing discussions
  • Experience in managing the “pipeline” and lead nurturing process through tools such as Salesforce
  • The ability to understand the perspective of the CMO and key executives and bring relevant/practical ideas and solutions to the table
  • Self-motivated and goal-driven. Understand the mission, craft your direction, align your resources and go; limited direction needed
  • Integrity, humility and high character; a senior leader that the organization can respect and follow
  • The ability to cut through the chaff, zero-in on priorities and focus on the most important levers that drive sales that are aligned to company objectives
  • The ability to quickly assess challenges/issues and bring pragmatic, actionable solutions to the table
  • Experience selling a lesser known brand by building awareness/exposure in the right forums
  • Ability to effectively build relationships, promote a collaborative team environment and influence others
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Location

515 State Street #22, Chicago , IL 60654

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