VP of Marketing

| Chicago
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PRIMARY ROLE: The VP of Marketing will be responsible for branding SwipeSense as the leader in the connected hospital space. The VP of Marketing will manage and work closely with the sales and product teams to develop marketing campaigns that will increase adoption and continue to expand our hospital customers, while also building brand loyalty. We are transforming how hospitals operate and you will transform how SwipeSense is seen in the market.

KEY RESPONSIBILITIES:

  • Design and implement a marketing strategy that translates business objectives into meaningful deliverables. This includes setting a clear and compelling vision for brand.

  • Relentlessly experiment to transform SwipeSense from a hygiene compliance company to a connected hospital company.

  • Further develop, refine and enhance our voice by capturing the stories that define who we are.

  • Lead all sales marketing projects, deliver outcomes on time and on budget.

  • Lead all product marketing efforts and collaborate with the VP of Sales and VP of Product to define the go-to market strategy for new products.

  • Partner directly with the sales organization to fuel the sales funnel with SQLs.

  • Manage the marketing/PR budget and negotiate contracts with third-party vendors.

  • Lead, hire, and mentor a high-performing team of marketing talent.

QUALIFICATIONS:

  • Minimum of 15 years of marketing experience, at least 7 in marketing leadership.

  • Bachelor’s degree in Marketing, Business or equivalent, MBA preferred.

  • Demonstrated success in launching a new brand and repositioning existing ones.

  • Champion of marketing best practices with examples of campaigns and results.

  • Experience working in a high growth, fast paced startup.

  • Technology or Healthcare Industry experience preferred.

  • Expertise across different marketing channels and disciplines from product, brand, digital, conference/events and print marketing.

Please note: position is full-time, based in Chicago, IL. SwipeSense offers a competitive compensation package including stock options and excellent medical and dental benefits. M/F/D/V

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Location

We're right off the Montrose Brown Line stop, have bike racks and free parking. Numerous restaurants and Mariano's close by for lunch options!

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