ABOUT US

Trunk Club (www.trunkclub.com) was started to solve a simple problem – shopping for clothes in stores or online just doesn’t work for most people. It’s overwhelming, inconvenient, and takes way too much time. With Trunk Club, men and women discover awesome clothes that are perfect for them without ever having to go shopping. We combine top brands, expert service, and unparalleled convenience to deliver a highly personalized experience that helps people look their best.

We start by scouring the planet for the very best in men's and women's apparel, curating an ever-evolving assortment of pieces from our favorite designers. With the best inventory anywhere as our point of departure, a Stylist on our team hand-selects a trunk of items based on each customer’s needs and tastes. They keep what they love and send the rest right back to us, at no cost to them.

Our team is based in Chicago, IL, Washington, DC, Dallas, TX, Los Angeles, and New York. Since launching in December 2009, we have grown from four to over 1,000, and in 2014, we were acquired by Nordstrom. We're actively looking for amazing people to join our team!

ABOUT THE ROLE

We are a close-knit marketing team focused on aggressively expanding a loyal and engaged customer base. Operating in a unique intersection of the online and offline worlds, the team is constantly innovating to apply new marketing techniques within a business that The New York Times has called “revolutionary” in the world of retail.

We are searching for a marketing leader to manage all aspects of our acquisition and retention marketing. This is a critical hire with significant opportunity to have an impact across the business.

Responsibilities:

• Build, develop and manage a high-performing team of direct response and brand marketers


• Forecast and deliver on demand targets for new and existing customers across all business lines


• Oversee creative and brand strategy, developing a plan to leverage creative to deliver on business and marketing objectives


• Partner with Merchandising to ensure promotions and key items are being represented across all marketing touchpoints


• Oversee customer acquisition and retention strategies, diversifying current mix to ensure sustained future growth


• Oversee the development of marketing initiatives to ensure high engagement and ROI for portfolio programs


• Partner with finance to determine the annual marketing budget, and deploy spend to maximize ROI


• Partner with the technology and member experience teams to lead a unified approach to our customer strategy


• Partner with sales to deliver a marketing program that supports stylist needs


• Develop and communicate a deep understanding of customer journeys and customer lifetime value by channel and segment, informing future strategies


• Lead the go-to-market planning for Clubhouse openings to maximize impact of stores in new markets


• Oversee Clubhouse events strategy to deliver on our differentiated position as a premium retailer


• Manage retention marketing to a robust analytical approach, measuring the quantitative and qualitative impact on member behavior  


• Drive efforts to create market-leading thought leadership content to help build brand awareness

Background:

• 8+ years of marketing and strategy experience, startup experience a plus


• 5+ years CRM experience, including leading customer loyalty and direct marketing programs


• Experience leading teams in a fast pace and regularly changing environment


• Previous experience leading digital initiatives such as SEM, SEO, Affiliate Marketing, and Social Media


• Highly analytical and passionate about testing, data and metrics


• Proven experience managing demand for a high growth startup


• Demonstrated knowledge of lead-based marketing programs


• Deep knowledge of either customer acquisition or retention, preferably both.


• Deep knowledge of either paid or organic marketing, preferably both


• Demonstrated success partnering with cross-functional business units (sales, merchandising, tech, etc.) to manage and execute projects


• Reputation and track record as a creative, effective and resourceful marketer that has meaningfully contributed to building brands and businesses


• Strategic thinker who has demonstrated ability to support and contribute to innovative and growth orientated marketing visions and initiatives


• Advanced degree (MBA, Master’s) or equivalent experience