VP, Marketing and Analytics

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We are looking for an experienced marketing analytics professional to join our Chicago office. You'll work as part of the Digital Analytics team to make data-driven recommendations that will drive business growth.

This role will be centered on the analysis and testing of marketing strategies for all products across all digital channels, both to prospects as well as existing customers.

What we will want you to do:

  • Analyze data from multiple disparate sources around performance of digital channels, including affiliate network, search (SEM, SEO), display, social, e-mail and web testing.
  • Assess and refine the omni-channel approach and interplay of on-line and offline marketing channels.
  • Perform channel optimization in terms of pricing and competitive positioning in market.
  • Communicate plans and results across the organization including executive management and the operations group.
  • Perform trend analysis, maintain volume forecasts and manage the marketing budget and spend associated with digital channels.
  • Partner across the marketing and analytics organization to make recommendations and propose solutions to efficient and profitable growth within acceptable credit targets.
  • Maintain an environment of control and compliance.
  • Direct the efforts of the digital marketing analytics team and aid in professional career development of the individuals on the team.

Skills or Experience we want you to have:

  • 7+ years of experience in digital marketing including affiliate networks, SEM, SEO, display, social and e-mail; experience in consumer financial services would be beneficial
  • Superior communication skills with the comfort to interface with all levels of management
  • Track record of achievement, with direct responsibility for implementing change and producing positive results
  • Proven managerial experience working with teams of diverse individuals focused on several disparate projects simultaneously
  • The ability to thrive in a fast-paced, innovative, and entrepreneurial environment
  • Experience mining and analyzing data from digital marketing outcomes (SAS or SQL knowledge a major plus)
  • Experience managing marketing budgets in excess of $20MM
  • Strong problem solving, project management and organizational skills
  • Proficient in MS Office (Excel w/ Pivot Tables, Word, PowerPoint, etc.)
  • Bachelor’s Degree or Higher (Graduate Degree Preferred)

Bonus points if you have:

  • Experience with working in a marketing environment and analyzing marketing Campaign data
  • Startup experience
  • Experience with data coding / statistical software (R, Python)

Why iLoan?

We possess varying talents but share a common goal. The iLoan team is built of incredible talent from a mix of industries and backgrounds. Everybody has a voice. Everybody contributes. The team collaborates and succeeds together.

We’re uniquely positioned for success. Envision a young company with a startup feel but distinct advantages. As part of OneMain, we operate with the financial backing of one of the nation’s largest personal loan lenders. This stability allows us to be agile while further scaling in a growing marketplace.

We strive to make an impact. In less than a year we rebuilt and relaunched OneMain's digital platform while building out the iLoan lending platform from idea to launch. That said, there are a lot of exciting challenges and opportunities ahead. This is just the beginning.

We seek excellence. We’re self-aware, reflective, and learn from our mistakes. Our team is built on strong common sense and logic. We’re not afraid to speak up and make suggestions for improvement.

We encourage continuous learning. Each employee gets an annual learning budget to elevate their skills. Attend a conference. Take a night class. If you find something that will take you to the next level, we will support you.

We’re social. It’s not all work around here. Daily catered lunches serve up the perfect setting to get to know your colleagues. Bi-weekly happy hours tend to spark up a few interesting conversations as well. Simply put - we believe in the power of socializing both on and off the clock.

We take care of our employees. Working late? Have dinner on us and a free ride home on our company account. Prefer a certain keyboard or set of headphones? Tell us and we’ll foot the bill. It’s the little things that count.

We’re iLoan. You know about us, we’d like to know about you. Let’s chat.

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Location

Located on the corner of Wacker and Monroe, our office is great for any commute. We’re only a few blocks from the Quincy and Washington/Wells L stops.

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