Envisionit, an award-winning digital marketing agency based in Chicago, is seeking a Conversion Rate Optimization (CRO) Manager to join our growing team. Our clients span a number of industries including Emerging Tech, CPG, Hospitality and Travel and our teams boast many talents across the spectrum of digital. You will work alongside a tight-knit bunch of seriously talented people who genuinely like each other, have fun and work hard for the collective success.

We are headquartered in Chicago and have a beautiful office overlooking Millennium Park and Lake Michigan that is available for our employees to use while practicing social distancing guidelines, however for now, we are allowing the entire business to work remotely from home and will be making future determinations about 2021 as we know more. Above all, we are prioritizing our employees’ health and safety.

Role

The core objective of Envisionit’s Performance Marketing team is to drive business results through data-driven and audience-centric site testing, optimization, and content strategy. The CRO / UX Manager is a subject matter expert, passionate about innovation and human-centered digital marketing and experiences. They are tasked with the development and implementation of CRO and UX practices, procedures, and workflows within the agency. The role is wide-ranging and requires knowledge of key digital marketing functions and practices such as PPC, SEO, social, email, and lifecycle marketing. They will collaborate closely with these teams to source ideas for testing, develop roadmaps, and drive consistent, incremental growth in these areas for our clients.

Responsibilities

• Drive growth through creative thinking, compelling data-driven insights, test-and-learn methodology, and rapid execution.
• Develop conversion and user experience strategies that are rooted in data and consumer behavior analysis that are aligned to objectives and measurable goals.
• Create comprehensive and well-informed strategic plans for clients to optimize campaigns through audience segmentation, consumer behaviors, site analytics, and customer journey analysis.
• Communicate design concepts through sketches, wireframes, and low-fidelity prototypes that lead to intuitive user experiences.
• Collaborate with clients and internal teams such as analytics, account, media, and creative to optimize campaigns by ensuring on-time deliveries that fulfill client requirements.
• Perform website audits and provide strategic recommendations based on UX best practices and usability standards.
• Develop data-driven roadmaps for websites and paid media landing pages that prioritize testing and optimization opportunities for client teams.
• Formulate comprehensive, intuitive stories that influence client decisions and impact cross-functional team strategies.
• Educate on trends and recommend improvements to the agency’s CRO and UX offerings.

Requirements

• 4+ years optimizing websites for conversion, or leading CRO (preferrably within an agency setting).
• Experience with tools such as Google Analytics, Google Optimize, Optimizely, HotJar, CrazyEgg, Lucky Orange.
• Proficient in design tools such as Sketch, Adobe XD, Invision, Figma
• Knowledge of testing platforms (e.g. Optimizely, Adobe Target, etc.)
• Strong grasp of key digital marketing functions and practices such as PPC, SEO, social, email, and lifecycle marketing.

What’s in it for you

• A tremendous opportunity to drive the growth of your career in a very entrepreneurial, nimble and open-minded organization
• A real voice in the company - your ideas and feedback will have an impact, guaranteed
• A supportive and collaborative leadership structure that truly cares about the people
• A smart, innovative and fun-loving group of people to call your work family
• A stable workplace with a 5-year average employee tenure and competitively low turnover rate - people like it here!

Due to the high volume of applicants, we are not currently accepting phone calls about employment opportunities. In addition, we cannot pay for relocation expenses or act as an immigration sponsor at this time, nor is this position eligible for telecommuting.

Envisionit is an equal opportunity employer and works in compliance with both federal and state laws. Qualified candidates will be considered for employment regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Envisionit. Enjoy your agency™

To learn more about Enjoy your agency™, visit us on Instagram! (@envisionitagency)