Digital Marketing Analyst
THE COMPANY:
Building and executing a great investment strategy shouldn’t require a PhD, nor a million dollar budget. It should be simple. The wealth management industry is rapidly evolving, and tech solutions like YCharts are paving the way for advisors and planners to scale their businesses.
YCharts enables its customers to make smarter investment decisions and better communicate with their prospects and clients. Our cloud-based software provides investment advisors, wealth managers, asset managers and retail investors with powerful research tools, comprehensive data, compelling visuals, and customizable sales collateral.
Thanks to our best-in-breed software and unparalleled support, YCharts has transitioned from a fintech startup to a thriving growth company (Inc. 5000 Honor Roll 5x Fastest Growing Company) in the burgeoning “wealth-tech” space. YCharts proudly services industry-leading names such as John Hancock, TD Ameritrade, Fidelity and Charles Schwab.
THE POSITION:
We are seeking a Digital Marketing Analyst to track online marketing trends, collect and analyze data, develop campaign optimization strategies, recommend optimizations and report on campaign performances. The ideal candidate should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. The Digital Marketing Analyst must also have excellent analytical skills, be detail-oriented, and have Hubspot experience.
WHAT YOU’LL BE DOING:
You will create and execute demand and lead generation programs including Account-Based Marketing, owning and executing our digital ads strategy, assisting with email campaigns, and more. This key role will partner heavily with our sales team to drive our pipeline and increase our conversions.
QUALIFICATIONS AND SKILLS:
- BS in Marketing (or at least 2 years experience in marketing analytics)
- Interest and passion for investing, economics and/or personal finance
- Understands our core users, investment advisors and asset managers, their pain points and how to effectively communicate with them
- Demonstrated success using Hubspot, Google Ads/Twitter/LinkedIn/Facebook ads
- Exceptionally focused on the details. You triple-check everything, then check it again
- Data-driven and conversion-oriented. You create reports to understand what activities drive conversions at each stage in the funnel, and continually refine processes to improve
- Works independently to drive initiatives while being confident enough to ask for help when necessary – if you need an answer you find it
- Focuses on scale and automates commonly requested needs
- Is a quick learner who isn’t afraid to proactively get their hands dirty cleaning up data and enabling their colleagues’ success
YOU ARE:
- Interested and curious about the financial markets
- Meticulous. Your attention to detail is unmatched
- Creative. Always looking for new, relatable ways to engage with our customers
- Organized. You know how to manage multiple projects and competing priorities to create an actionable plan and get the most impactful work done
- A self-starter. You’re always ready to roll up your sleeves and jump on opportunities when you see them without being asked
- A true team player. You think across the full spectrum of channels available to us
- Data driven. You seek out data to inform your approach and constantly iterate on what you’re doing based on what’s working and what’s not
- Knowledgeable. You have experience in advertising platforms and Hubspot experience
Y YCHARTS?:
- 5x Inc. 5000 “Fastest Growing Companies”
- American Banker's 2020 and 2021 "#1 Best Fintechs to Work For"
- Built in Chicago’s 2022 “Best Places to Work” and “Best Small Company to Work For”
- Inc.’s “Best Places to Work”
- Inc.’s “Top Regionals: Midwest”
- Fintech Global’s “WealthTech 100”
- Crain's "Best Places to Work in Chicago"
- Deloitte's "Technology Fast 500"
- InvestmentNews' "Biggest Fintech Innovations"
- Technology Tools for Today & Inside Information’s “Top Tool Advisors Are Thinking About Adding”
PERKS & REC:
- Chicago (River North) & NY (Chelsea) offices with flexible remote options
- 100% Employer-covered medical, dental & vision insurance
- 401(k) match
- Paid parental leave
- Generous PTO including Vacation, Sick Days and “Celebration Days”
- DEI commitment
- Continued education via “Starbucks and Study”
- $60/week lunch stipend
- Summer hours— we head out early during the warm months!
IN-OFFICE PERKS:
- $60/week Grubhub credits for in-office lunches
- Rotating selection of high-quality coffees
- Craft beer, kombucha, and cold brew on tap
- Snacks and drinks to get you through the day
- Opportunity to join team leagues like kickball
- Fun company outings including an annual celebration in Chicago, Whirlyball, community service, baseball games and happy hours!
YCharts provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
At YCharts, we feel strongly that respect and inclusion are essential ingredients for creativity, innovation, and success. While we know there’s more work to be done to advance diversity and inclusion, we’re proud of our success thus far and excited for the journey to come. Want to help us?
Learn more about our culture (video)