Sprout Social develops and delivers social media engagement, advocacy and analytics solutions for more than 30,000 leading brands and agencies around the world. We’re relentless about solving hard problems, building elegant software and ensuring customer and team success.

We are looking for an experienced Vice President of Enterprise and Field Marketing to build out this function and establish the strategic direction of our marketing strategy and field marketing function for the Enterprise customer segment. Our ideal candidate is a proven leader with extensive experience aligning marketing with sales to ensure demand generation campaigns and ABM programs are synchronized with business priorities, objectives, and goals  combined with leadership skills to drive change and growth. 

You will be responsible for managing the budget and driving the business priorities that support our revenue goals for our enterprise business. These priorities include the planning, development, and execution of all Enterprise marketing initiatives including campaigns, executive engagement, events, partner efforts, and ABM programs. You will collaborate with cross-functional teammates to develop compelling, impactful campaigns and ABM programs across multiple channels to successfully engage key accounts and generate pipeline/opportunities for Sales. 

Responsibilities

• Build and direct the marketing strategy and execution to drive Sprout’s ARR growth in Enterprise segment
• Collaborate with our sales and growth leaders to ensure strong execution and results
• Build and grow a team of exceptional marketers across ABM and field marketing disciplines
• Develop and execute sales and marketing plays including outbound sequences aligned to goals, target personas, messaging and content
• Establish top line KPIs and reporting cadence and rituals to share results with internal stakeholders

Qualifications

These are the minimum qualifications that our hiring team is looking for in this role:

• 15+ years experience in marketing and managing a customer segment from end-to-end
• 7+ years demonstrated leadership skills, including mentoring, hiring and coaching both individual contributors and managers
• Experience managing cross-functional initiatives with excellent project management skills
• Experience leading enterprise GTM marketing strategy including running high touch campaigns, ABM and events

Additionally, these are the preferred qualifications that would indicate a particularly strong candidate:

• B2B SaaS experience preferred
• Data-driven with experience testing, reporting, analyzing and optimizing marketing efforts
• Strong communication and cross-functional distributed team leadership skills

Within 1 month, you will... 

• Complete Sprout’s New Hire training program alongside other new Sprout team members and understand the value that Sprout delivers to our customers.
• Get acquainted with key partners in Marketing and Sales and learn everyone's roles and responsibilities.
• Meet with your peers and extended team in 1:1s to understand what’s working, what’s not, and gather learnings to implement into your role.
• Start participating in weekly stand-ups and team meetings.
• Get up-to-speed on the enterprise business, funnel, and the key metrics.

Within 3 months, you will... 

• Understand our inbound marketing lead generation tactics and outbound sales efforts. Develop familiarity with our mid-funnel sales processes and metrics.
• Know our customers: who they are, why they love us, how we can improve, what makes them tick, and how we can better support them.
• Know our prospects: how people find Sprout, what pain points we solve for, which competitors we need to beat, why we win and lose deals.
• Understand the Enterprise customer: who they are, what they care about, how they differ from our other customers
• Begin building a framework to grow the global Enterprise business.
• Identify the metrics we need to track, the technical requirements we need to implement, and the campaign tactics we need to execute on.

 Within 6 months, you will... 

•  Be partnering confidently with Sales leadership on Enterprise strategy, with the product team on buyer proposition, and with your marketing counterparts on campaign execution.
• Have implemented an ABM program that ensures we’re going after the right people, at the right accounts, with the right tactics.
• Be measuring success for each campaign throughout the buyer lifecycle.
• Develop a point of view on key learnings and additional areas of opportunity.
• Have laid the foundation to help the team win bigger, more strategic enterprise deals. 

Within 12 months, you will... 

• Effectively run full-scale campaigns to attract top Enterprise prospects and turn them into satisfied customers.
• Have tested, failed, learned and applied new tactics into our marketing arsenal.
• Be evaluating efforts and making plans to scale our ABM program in 2022.
• Surprise us! Use your unique ideas and abilities to change Sprout in beneficial ways that we haven’t even considered yet. 

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager. 

About Sprout Social
Sprout Social powers open communication between individuals, brands and communities through elegant, sophisticated software. We are relentless about solving hard problems for our customers and committed to both customer and team success. Our team’s shared belief in Sprout’s mission promotes a culture of openness, empowerment and fun. 

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program 
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and  employee-led diversity, equity and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity and inclusion in our 2021 DEI Report.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster  (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement. 

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