8 tech companies embracing Star Wars mania

December 9, 2015

We're still a week away from the Star Wars: The Force Awakens premiere, and advertisements for the long-awaited blockbuster are more prevalent than ever. The saga's newest installment is bringing forth a bevy of film merchandise and celebrations, so we picked seven tech companies that chose wisely with their homages (Star Wars mascara not included): 


Star Wars-Themed Beer Bash by DialogTech

In preparation for the release of the newest inductee to the series, Chicago-based

Our office is located in the heart of the loop and easily accessible by Metra, El and bus. Many delicious restaurants and food truck options nearby.
 has gone all out for their weekly Friday Beer Bash. This Friday, December 11 at 4 p.m. the company will be hosting a screening of Star Wars Episode IV: A New Hope at its headquarters downtown. There’ll be plenty of beer, wine, and appetizers, and if you show up wearing something Star Wars-themed, you have the chance to win a free iPad. Register here for the event!


The BB-8 Droid by Sphero

How can we not include the bionic ball that has already become the most recognizable piece of The Force Awakens. After participating in the Disney Accelerator, Sphero designed the droid used in the movie and has since released a mini-sized toy. The BB-8, which sells for $149, sold out almost immediately but there's still a chance you can order one in time for Christmas


The Uncommon Force by Stance Socks & Zambezi

Nothing says Star Wars like a fresh pair of Yoda socks. LA-based creative agency Zambezi helped Stance Socks take it to the next level with "force" controlled e-commerce. With the help of your computer webcam, you can navigate through the different sock options with the flick of the wrist. Just remember to use your newfound powers for good. 


Star Wars-themed Built In Brews hosted by PowerReviews

This August, Chicago’s own  hosted a well-received (and well-attended) Star Wars-themed Built In Brews. There were plenty of lightsabers and doppelgangers from the movies, and even Chicago Mayor Rahm Emanuel stopped by to join in on the fun — and give a speech on the strength of Chicago’s growing tech community. 


Hour of Code with Disney 

It's obvious Disney is pretty invested in this flick. On December 7 they held a Star Wars Hour of Code event to help kids learn how to code as part of Computer Science Education Week. R2-D2, Chewbacca, Disney Execs and several Disney Channel stars were on hand as kids used Code.org's Star Wars tutorial.


Awaken the Force by Google

Do you believe in honesty and mercy or aggression and power? Google is dividing the online universe to either the Light Side or Dark Side with their new profile themes. Once enabled, your Google apps will all have a slight Star Wars twist. But this isn't the only thing Google has done — go to their search bar, type in "A long time ago in a galaxy far far away," and enjoy. 


Star Wars Google Cardboard Viewer by Verizon

Adding to their already impressive involvement, Google teamed up with Verizon to give away free Star Wars themed Google Cardboard. Buyers can choose from Kylo Ren, R2-D2, Stormtroopers or BB-8 and view nine different 360 degree video shorts. 


Star Wars Premiere Event hosted by IBM

On The Force Awakens’ opening day, IBM is inviting users of its Bluemix service to take an afternoon off from the cloud to visit a galaxy far, far away. The screening takes place at 2 p.m. at AMC River East Theater 21. There’s no way your boss won’t let you go — unless you work for a Sith Lord.

Additional reporting by Patrick Hechinger and Andreas Rekdal.

Have a tip for us or know of a company that deserves coverage? Email us via [email protected]

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