HR software maker Hireology announced today it has raised $12 million from Baird Capital. The company told Crain’s that the funding will be used to expand into new markets and boost its sales efforts.
Founded in 2010, Hireology’s software helps companies hire and onboard new employees. The company aims to help its customers improve the quality of new hires by structuring the processes, and making it easier for HR managers to stick to that structure.
Having seen a lot of success among franchises in a number of verticals including the automotive industry and healthcare, the company told Crain’s it is now looking to expand its market share among independent operators in the home health care space.
“We're the leading talent technology for franchise-based home health care,” CEO Adam Robinson told Crain’s. “But that's just a fraction of the total home health care market.”
The company’s most recent funding prior to this round was a $10 million round from Bain Capital Ventures in August 2014. At the time, Robinson told Built In Chicago that the idea behind the company arose from his own frustrations as a hiring manager.
“In that business, what we found out was that hiring managers really didn’t know how to do interviews and there was no process,” Robinson said.
Image via Hireology.