Catch Co. reels in $3.5M Series A

by Michael Hines
October 12, 2017

Catch Co. just brought in $3.5 million in new funding.

The Chicago-based e-commerce startup, best known for the subscription service Mystery Tackle Box, closed a Series A round led by Listen Ventures and joined by existing investor Guild Capital. Reported through a regulatory filing earlier this week, the round was confirmed by founder and CEO Ross Gordon on Thursday.

Mystery Tackle Box is a monthly subscription box for anglers that makes it easier to discover new baits, lures and more. The startup behind the service rebranded from Mystery Tackle Box to Catch Co. in 2016 as it moved to expand its product lineup.

Catch Co. began life as a Facebook page for anglers that Gordon developed while building another startup, CraftJack. The page recommended good lures for bass fishing and eventually reached 60,000 followers. After selling CraftJack to HomeAdvisor in 2012, Gordon decided to turn his hobby into a full-fledged business.

“One of the reasons I decided to sell CraftJack was because I had the idea for Mystery Tackle Box," Gordon told Built In Chicago in an October 2016 interview. "I was so passionate about fishing and the opportunity to do something I was passionate about."

Gordon’s passion project has quickly developed into a thriving business. Catch Co. was recently named among Inc. Magazine’s annual list of America’s 500 fastest-growing companies, which ranks companies based on revenue growth from the past three years. Catch Co. came in at number 435, joining 11 other Chicago startups on the list.

Since launching in 2012, Catch Co. has raised $3.8 million.  


Image via Catch Co.

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