How to Adapt Your Sales Strategy in a COVID-19 World

Janey Zitomer
April 28, 2020

As a global company leader, Tamir Gotfried felt confident that his team would easily adjust to the new way of work that the novel coronavirus has presented. And while the SVP of field operations at Bringg said communicating across countries has been somewhat unchanged, working from home has been disruptive — especially for sales employees used to constant travel. 

But that hasn’t stopped team members from connecting with customers via videoconference, especially after adopting a more consumer-centric sales strategy. Gotfried said the delivery orchestration platform is refining its messaging to reach businesses looking to streamline their processes. 

“In the restaurant space, we’ve focused on messaging around repurposing talent, for example, by turning in-store employees into delivery drivers,” Gotfried said. 

Currently, the team is also offering complimentary workflow optimization services to small- and medium-sized businesses facing an influx of delivery requests. 

 

Bringg
Bringg
Tamir Gotfried
SVP of Field Operations

How have you adapted your sales pitch in light of the recent coronavirus outbreak? 

There is a lot of unknown out there today and it all happened so quickly. Our No.1 priority remains the safety of customers and employees. And in keeping this priority top of mind, we have shifted our objectives to better align with long-term demand. 

That being said, now more than ever, delivery technology is exactly what businesses need as people stay home to help flatten the curve. Companies that did not focus on delivery capabilities before COVID-19 were left unprepared to handle the mass increase in demand for their products and services. This is where Bringg comes in. 

We recently launched BringgNOW for free to help small- and medium-sized businesses get up and running to handle the influx in delivery operations within days. In addition, we have been fine-tuning our message and tone to improve both short- and long-term strategic objectives. 

In the restaurant space, we’ve focused more on messaging around repurposing talent, for example, by turning in-store employees into delivery drivers. Additionally, a new feature ensures customer and driver safety through contactless delivery models of operations. 

Now more than ever, delivery technology is exactly what businesses need.’’

What’s one change you’ve made to your overall workflow since switching to remote work?

As an international company with job functions scattered across our worldwide offices, we are used to relying on Zoom and Slack to keep in contact. However, moving toward a work-from-home environment has been a big shift. Our office-based employees have been settling into their living rooms, kitchens or dining rooms with their spouses, roommates and kids. And our sales team, who are used to frequent travel, have been relying on Zoom and Google Hangouts to engage with their prospects. 

Company-wide, we rely on Slack and Zoom to ensure we are in constant contact for company updates, daily stand-ups and of course, happy hours. Externally, we are continuing with product demos as well. Just because we’re remote doesn’t mean we can’t be in front of our customers and share a laugh over a themed drink at the end of the week. 

 

How are you collaborating with other departments to communicate the changing needs of your customers?

One of the best parts of Bringg is our family environment. At the end of the day, we are all Bringgsters. There isn’t a day that goes by where we are not all communicating. On Slack, we share important company-wide updates. But we also have special work-from-home channels for memes, cooking recipes, and sharing what we are doing in our communities to spread a little cheer and joy during this time. 

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