BrightTag secures $15 million to continue building the future of online marketing

April 25, 2012

We are thrilled to announce a new round of funding led by Baird Venture Partners with participation from existing investors, New World Ventures, TomorrowVentures, EPIC Ventures, I2A Fund and Silicon Valley Bank.  We are even happier that our lead investor for this round is from Chicago.  It’s further validation of the vibrant Chicago tech community we are all building.

BrightTag is redefining how data is collected and shared on the web. Today, this "connectivity" happens through a complex web of pixels and snippets of tag code that can slow down websites and introduce data collection issues. By addressing how tags are managed at the point where data collection intersects with privacy, site performance, and connectivity to third-party services, BrightTag is bringing a fresh view to a $31 billion market.

We work with big brands and website owners that need to collect and connect data from their sites and mobile devices.  Many of Chicagoland’s most important marketers and agencies use BrightTag to help enable their marketing and analytics efforts. (Check out a representative list of our clients at

Our growth in large part is due to the technology advancement we’ve brought to market. Yes, we help our clients manage tags. But what's interesting about BrightTag is that we can also help them remove these tags and integrate a sites’ data in a better way.

I've written more about our plans over on the Bright Ideas blog. You can also read more about our news in Crain's, Chicago Tribune and The Next Web.