GrubHub Puts Data on Its Menu - in Bloomberg Businessweek

by Randy Horton
December 30, 2013

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By Joshua Brustein, December 19, 2013

"Things were hectic at Slice on a recent Friday as the month-old cake shop in downtown Chicago hit its afternoon rush. Orders poured in, the gingerbread Bundt cake ran out, and a four-slice delivery order went missing. Slice isn’t a typical restaurant: The manager, relaying online orders from her tablet to line workers, is Sandra Dainora, director of product for GrubHub. In fact, everyone working at Slice is a GrubHub employee, serving cake to co-workers from a conference room in the headquarters of the online takeout company.

Slice is part of GrubHub’s crash course on the food industry. Earlier this year, the nine-year-old company merged with its largest rival, 14-year-old Seamless, leaving the combined entity, which has maintained both brands, the dominant player in food delivery. Chicago-based GrubHub Seamless says it will process $1 billion in sales for 2013, filling an average of 150,000 orders a day from some 26,000 restaurants in 600 cities. It plans to add 100 employees to its 650-person workforce and says it’s profitable."

Read the rest of the Bloomberg Businessweek story here:  http://www.businessweek.com/articles/2013-12-19/grubhub-seamless-pitches-data-analytics-to-restaurants

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