Keeping an eye on Yelp, Google+ Local, and other Review Sites with ReviewTrackers

Written by Chris Campbell
Published on Feb. 07, 2013

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ReviewTrackers was selected to pitch this past month at BIC Pitch. For anyone considering pitching at BIC, I highly recommend it- but more on that in a future post.

The team at BIC asked me write up post about ReviewTrackers since we were pitching and like most entrepreneurs that are spinning lots of plates, I finally had some time in my schedule to post this article. 

What is ReviewTrackers?

ReviewTrackers is a simple yet powerful online review monitoring platform for multi-location businesses. We help businesses like hotels, restaurants and car dealers get notified every time a new review is posted about their business and give them a robust analytics to better understand their online reviews from websites like Google+, Yelp and TripAdvisor

Why monitor reviews?

Let’s face it: reviews posted online by consumers can make or break a business. They’re influencing consumer behavior and impacting sales revenue and performance.

More than ever, people are using Yelp and Foursquare to be able to decide where to eat. Or TripAdvisor and Google+ Local to find out where to stay. All kinds of conversations are happening on these sites: reviews, ratings, comments, tips, suggestions, questions, and complaints.

With ReviewTrackers, business owners now have a fast, simple, and easy way to listen and respond to these conversations.

In early 2012, I was still working as a digital strategy consultant for a major retailer with hundreds of business locations. The client needed a solution to track reviews from Yelp and Google+ Local. As I researched the solutions and signed up for trials with companies that claimed they could track reviews, only to find half-baked tools that didn’t really solve the needs of the client.

And that’s how ReviewTrackers was born. It is powered proprietary data collection technology developed to meet the needs of multiple location companies (and with multiple review sites to keep an eye on).

How does it work?

ReviewTrackers delivers timely review notifications to users whenever their business gets a new review. Notifications are sent via e-mail, so that users will know immediately about a new five-star review or a customer issue that needs to be addressed ASAP.

ReviewTrackers provides daily monitoring of every major review site for businesses with any number of locations, with the data being aggregated and centralized in a user-friendly online dashboard. Review sites tracked include Yelp, Google+ Local, TripAdvisor, Foursquare, Citysearch, and OpenTable, among many others.

With the tool, there is no longer any need for business owners to visit their profiles and listings on online review sites one by one. They can simply access their dashboard anytime, anywhere, using their computers, smartphones, or tablets.

ReviewTrackers has been featured on USA Today, AdAge, BIA/Kelsey, VentureBeat, TechCrunch, The Next Web, and TechCocktail. For more info, visit www.reviewtrackers.com or signup for a free trial today!

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