Kicking off the School Year: How Mobile Bidding Helped the PTA

Written by Brandon S. Stec M.B.A.
Published on Sep. 24, 2015
Kicking off the School Year: How Mobile Bidding Helped the PTA

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Here’s a common story…

Janet and her family were new to the area, so she thought it would help to get involved in her community. So, she joined her son’s high school Parent Teacher Association. Little did she know, she was nominated to the Auction Committee, even though she’d never done a charity event before.

 

When the Auction Committee met for the first time, Janet noticed they were using paper bidding sheets for the silent auction and it was a total mess of information. One of the volunteers had entered the winning bids into an Excel spreadsheet, but no one knew how many bids were made on each item. She knew there had to be a better way. She googled silent auction ideas and found Gesture. Not only did Gesture provide a solution that would solve problems the PTA ran into over the past few years at the Parents’ Dinner, but they also were easy to work with and helpful every step of the way. Their event ended up raising more money from the silent auction than they ever had before!

Here are some tips from Janet’s first experience with a mobile silent auction:

1. Have a Variety – Providing a variety of items will appeal to your guests many interests.

2. Create a Buzz – Before your dinner, create a buzz among guests.

3. Keep the Party Going – The more people enjoy their time, the more they will bid. Don’t cut off the silent auction early. Instead keep it open as long as you can.

4. Promote Early – Once you have your website set up, start promoting some of your auction items and the event through social media and email blasts.

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Janet is just one example of charity partners who have experienced the freedom from switching to a mobile auction platform. The ease of use and flexibility allowed with this technology creates a premium donor experience and maximizes revenue. Be like Janet and contact Gesture today to find out more.

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