Corporate website is a business card of your company. It is a powerful tool in the struggle for customers and partners that can directly affect the success of your business. What to consider to create a polished, user-friendly and efficient website that will meet all your business needs?
Forte Group analytics center compiled a list of insightful tips to assist you in developing a new website, no matter whether it is out of date and needs to be updated, or you are at the very beginning of the journey and going to create it from scratch.
Set up focal points
First of all, weigh your strengths and decide whether you will be able to cope with this nontrivial task exclusively in-house. In case you believe you will get the work done without external contractors, decide who exactly from your team will be involved in the development of the website.
Identify the audience of your future site
Define the target audience of your future website. Who you would like to see among the visitors? As soon as the question is answered and you are equipped with a portrait of the target audience, you may proceed to the next level.
Determine the main purposes of the website
Think about what problems your website should solve. Objectives may vary: from brand awareness increase and building customer loyalty to converting visitors to leads or creating a place where customers and partners can find all the necessary information.
Define what actions you would like your visitors to take on the website
Following the previous point, identify which actions the users should perform on your website. For example, fill in the forms and contact your sales manager, or order the trial version of the product, or read at least one article, or make a purchase. These actions will serve meeting the objectives you have set.
Define what makes you different from your competitors
And use it to your advantage.
Think about the competitive advantages of your business which you could display on your website. It should be clear why customers should choose you instead of your competitors. Also, take into account elements of your competitors’ websites which you would also like to implement.
Once you have dealt with the main issues, think about the details
Choose a platform for your website
The choice of a content management system for your website largely depends on the type of your business. If, for example, you are owning or going to start an e-commerce business, you may choose among a wide range of options: Magento or BigCommerce, Shopify or Oracle ATG Web Commerce, Drupal Commerce or Opencart. In another case consider such options as WordPress, Joomla, Drupal, ModX, WebEx Panel and others.
Define information that should always be in sight
Outline the most important information that should be displayed on each page, in the header area, on the main page. It can be a call to action – call for purchase, call for contact or call to order a trial version of your product.
If you have just realized that you will not be able to handle with such a serious task, you can turn to professionals for assistance. Forte Group experts will implement a turnkey project to provide you with a ready-made website that will serve its purposes and solve the problems of your business. Feel free to contact us!
Image credit to: Warner Bros. Pictures
