What is the one key thing that you could learn about your business that would most impact your plans?
Matchnode's Minimum Viable Test is designed to help you find product-market fit faster
Frequently, the hardest part of launching a new product or business is getting the answers to product-market fit questions. Is there a sufficient demand for the problem my product will solve? How can I get customers? Can I scale the channels that do work to support growth in other areas of the business? While the questions themselves are seemingly straight forward, getting the answer can be very difficult for a small and growing business.
Resources are often limited so getting some revenue back in the door on your marketing spend is important, but the insights to be gained from the campaign are even more essential. For instance, if you know you can spend $17 on traffic to drive one sale of your $50 widget, then that is a great indication that the magic formula of CPA versus LTV (cost-per-acquisition vs lifetime value) is working in your favor and you can react accordingly.
In an effort to deliver these critical answers in a short cycle time (90 days or less), Matchnode is launching its new Minimum Viable Test package. The package is designed to answer specific questions to help you learn that one crucial insight that can help you refine your strategy. Can I sell my product on Facebook? Does this price point work? What is the conversion rate of my website? When a customer uses my service once, how likely are they to come back (in this case, when should I re-target those who have already bought once)?
Our pricing, scope, and timelines are straightforward and defined. The MVT is competitively priced because we know you need to get a return on your digital marketing costs. The MVT can uncover the opportunities that may be available to your business, and your opportunity is our opportunity. Matchnode hopes to help businesses solve that critical Minimum Viable Question of what tactics reveal clues around product-market fit and can ultimately lead to real growth of your business.
To learn more about the MVT and to run a test for your business, click here.
