New World Ventures Invests $15 million in Chicago-based SMS Assist

Written by Bruce Montgomery
Published on Jun. 23, 2011

SMS Assist’s proprietary technology platform simplifies facilities maintenance for chain retailers

 

CHICAGO - (www.twitter.com/techaccesstv) - New World Ventures, Chicago’s largest technology venture capital firm, today announced a $15 million investment in Chicago-based SMS Assist, a national facilities maintenance company that uses technology to simplify critical maintenance services.

 

SMS Assist’s robust technology platform enables it to access and manage more than 10,000 sub-contractors nationally. SMS Assist’s system tracks service orders, bills customers, provides compliance reports and manages quality. Customers also benefit from real-time visibility into work orders and expenses by store, service type and geography – data that is unique to SMS Assist. Over the past 5 years, SMS Assist’s proprietary technology and unique approach to customer service have driven rapid growth. The company today provides services at more than 20,000 locations for national clients including big- and small-box mass merchants and specialty retailers.

 

Using its proprietary online platform, ServiceTrack™, SMS Assist manages and provides critical maintenance services, such as floor cleaning, snow removal, landscaping, HVAC maintenance and other interior and exterior services. SMS Assist dramatically simplifies facilities maintenance, offering retailers a single, automated source for multiple services at all their retail locations.

 

“SMS Assist brings facilities maintenance into the 21st century,” said Matt McCall, partner at New World Ventures. “We are impressed by their exponential growth and the amazing amount of automation and technology SMS has deployed in what is traditionally a very labor-intensive industry. SMS has developed a platform that provides the highest quality service with the lowest cost structure.”

 

“Most large and small retailers are looking to consolidate their facilities maintenance but have been unable, until now, to find a provider with the systems to manage a complex, national network,” said Mike Rothman, SMS Assist founder and CEO. “With the backing of New World Ventures, we will accelerate market penetration and push our technology lead even further.”

 

McCall will join the SMS Assist board of directors.

SMS Assist is the latest of New World Ventures' investments in interconnected platforms and services, a primary focus area for the group. Other New World investments in this area include Active Networks (NASDAQ: ACTV), Playdom, TicketsNow, Alliance Health Networks, Sittercity and Zinch.

 

For more information visit www.newworldvc.com.

 

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