Objective and subjective measures in building customer relationships

Written by Molly Savage Breiner
Published on Jun. 13, 2016
Objective and subjective measures in building customer relationships

This podcast was originally published on Synap Software Lab's blog: http://journeys.getsynap.com/

Show notes

There’s more to building a successful business and customer relationships than just meeting basic expectations and in turn, hoping your clients pay their bills. At a fundamental level, you need to be able to deliver real value to your customers through a customer-centric approach.

As a FinTech specialist with myriad companies under her belt, Deborah Hill knows a thing or two about driving revenue, while at the same time building successful customer relationships. So, how does she recommend doing that? Read on:

  • It's not enough to just satisfy your customers' basic expectations – you need to delight them!
  • Your entire team, from senior-level employees to customer reps on the front-lines, should have a say in how and when it's appropriate to bill clients.
  • Provide your customers ample opportunity to meet and interact with each other – it is incredibly beneficial for your product and company development.
  • For some, there is a temptation to work with any client, despite being the wrong fit. But, it's okay to walk away from someone!

Want to benchmark your own business? Take a look at the Professional services maturity benchmark report. And, for all you trekkies out there-this is the episode Deborah references at 14:32. Finally, want to learn how to quit a customer? Here’s the Freaknomics podcast that Jeremie mentions.

Connect with Deb

LinkedIn: https://www.linkedin.com/in/deborahill
Twitter: @debhill32

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