This is our house - startup office branding 101

Written by Regan Gleason
Published on Apr. 20, 2016
This is our house - startup office branding 101

We've moved! Our old office was getting a little squished with Eved's recent growth and new hires thanks to our funding back in January. The office hunt spanned a couple months as we scoured the city looking for the perfect place to call home but at last, we found a winner! 

Moving in March is the ultimate spring cleaning opportunity. We were starting fresh in our new location so out with the old and in with the new! As we happily settled into our new, fabulous digs, we quickly realized it was missing something. That little something was Evedness. A new office is great, but without the proper branding it feels foreign.

Marketing had some fun brainstorming how to make our lives within these four walls feel progressive yet welcoming, energetic but also approachable, and most importantly, niche - our brand attributes.

Check out our new pad and what we did to embrace company culture and make the space  truly Eved's new home. 

 

1) Logo. Logo. Logo.

Ok, three "logos" might be overkill, but when a client, UPS, potential candidate or solicitor walk in the door they know they've found Eved. 

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(Check out our view!)

 

2) A Splash Of Color

While I strictly follow the mantra "people who wear black live colorful lives," the same can't be said about decorating an office. Our brand colors are vibrant and energetic so we had to use them sparingly or risk looking like a daycare. Purple and green paint found their way on selected walls throughout our space, making the most impactful difference. 

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(Again, with the logo!)

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3) Lots Of Personality 

With an abundance of meeting rooms, we needed to differentiate between them. Instead of blandly naming them "large conference room 1," we channeled our inner creative juices and came up with names that represented both the room and embodied Eved's DNA. 

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(Even our bathroom signs have sass)

4) New Traditions

A fresh start is the perfect time to introduce new traditions. Recently featured in Built in Chicago, our newest tradition is making a lot of noise. Literally. It's a giant gong. When a sales deal is closed, product launched or large project completed, nothing is more rewarding than our new tradition of striking the gong and hearing the hoots-n-hollers from fellow colleagues who share in the victory celebration.

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(Talia Mashiach, Eved’s CEO, Founder & Product Architect, ringing the gong with a signed contract in hand a few weeks ago after a new Fortune 100 company selected Eved as its event spend management solution.)

 

5). Keep Old Traditions Alive And Well

Speaking of celebrating – Champagne. Lots and lots of champagne. We're a happy hour kind of crew so a bar was critical, we even named a room after it! You can catch Eved in the @SpiritedSoiree on Friday afternoons winding down after a long work week.

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(Unfortunately, that clock is in working condition or else it would be set to 5PM all. the. time.)

 

6). Build A Collaborative Environment 

On our office hunt, it was very important that we found a space that would foster collaboration. We went with an open floor, open office concept. We have office pods, lots of glass, whiteboards everywhere and countless places to connect with colleagues. 

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7). A Place To Eat (And Drink)

 

I strongly feel that eating should be a brand attribute, but that's a separate conversation. However, a kitchen that was warm and welcoming to bring people together was another essential factor in our office hunt. It was so important that we ended up with two places to dine plus a lounge area (featured above with the gong).

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All in all, we're very pleased with our new office. It has brought a new energy and excitement about going to work. Our collaborative space has ignited innovation. We can't wait to see what else we'll come up with! 

Come say hi and check out our new digs @350 W Ontario Street, 6th floor | Chicago, IL 60654

 

Love the space so much you want to join the team? You're in luck - we're hiring!

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