Raises $2M from New World Ventures, I2A Fund and FireStarter Fund

March 15, 2012

This article originally appeared on PEHUB Seals $2M

Posted on: March 15, 2012, which dubs itself a “data-driven weight loss program for data-driven people,” has raised $2 million in a round of financing led by I2A Fund, New World Ventures and FireStarter Fund. The company previously raised $700,000 in late 2011. The company is based in Skokie, Illinois.


RETROFIT LLC ( – the data-driven weight loss program for data-driven people – announced today that the company completed a $2 million financing round led by I2A Fund, New World Ventures, and FireStarter Fund, in addition to the $700,000 previously raised in late 2011. A number of prominent business leaders committed to defeating the nation’s obesity epidemic also participated in the financing.


“Although the obesity epidemic has reached crisis proportions in the United States, there has been almost no disruptive thinking in the weight loss industry. RETROFIT’s data-driven nutrition, fitness, and counseling program promises to change that. The approach is intensive without being invasive and the results are promising. Over 90% of all clients report positive weight-loss results, with an average of 1.1 pounds lost per week,” said Stuart Larkins, Managing Director, I2A Fund. “We see great potential in RETROFIT’s revolutionary model.”


The capital infusion will be used in RETROFIT’s ongoing efforts “to ensure that our customers realize long-term weight loss success,” said CEO Jeff Hyman. “Our mission is to free the healthy person within all of us. We achieve this through a blend of sustainable behavior change, data analysis, and personalized support.”


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