Director of Paid Search and Display
1 week ago
Oversee the development, direction and optimization of Matchnode’s search marketing efforts for key business units.
Work collaboratively with client teams, account managers and sales executives to maximize ROI/CPA goals on multi-million dollar budgets for top brands, often as part of a multichannel strategic approach.
Retain and grow key accounts.
Serve as the primary business contact to both external platform partners and the search engines.
Harness our customer data, as well as 1st and 3rd party targeting options, available on various platforms to identify and hone in on key consumer segments.
Continuously A/B test ad creatives across multiple formats to maximize top-of-funnel ad engagement - text ads, click to call, single image, video, interactive flash ads, etc.
Analyze performance data across entire funnel – from ad impression to sale/lead – and identify cross-channel wins as well as potential areas for optimization or testing.
Stay abreast of the digital marketing landscape – research and communicate on important industry trends, account alpha/beta opportunities, and new platforms to bring on and test.