3 weeks ago
Develop a deep understanding of the client's market, trends, influencers, competitors, key players, budget and performance metrics.
Offer proactive multichannel and digital marketing guidance, grounded in a deep understanding of brand strategic imperatives, clinical data, industry best practices and emerging trends.
Lead the agency team in developing multichannel marketing strategies and campaigns, including but not limited to the annual brand planning process, that drive engagement and growth for client’s brands.
Demonstrate strong storytelling and presentation skills, able to effectively author a deck and persuasively deliver the agency’s work to clients.
Collaborate with cross-functional agency team members by providing objective direction and feedback that inspires innovative, creative ideas and tactics that have measurable impact.
A natural problem solver, they identify and diffuse conflict situations, establishing consensus to drive the team toward solutions.
Effectively manages the dynamics of working with client’s agency, vendor and media channel partners to the benefit of the brand.
Provides regular coaching and management of Account Supervisor on assigned brands.
Develops and maintains revenue projections, identifies growth opportunities on assigned businesses to create additional value for the client and agency.
Contribute to the exploration and pursuit of business development efforts, from initial RFP response to client presentation.