Senior Analyst, Marketing
3 weeks ago
Manage Direct Customer Acquisition Marketing Campaigns – Develop and implement direct mail marketing campaigns to drive customer acquisition performance to meet aggressive annual growth goals. This includes identifying appropriate customer segments, developing campaign strategies, managing the creative development process (copy, design) and testing to make smarter business decisions based on data-driven analytics.
Manage Projects – Manage projects that will drive customer engagement and support product launches and changes. Translate strategic plan into projects and tasks. Prioritize, set project plan, monitor, deliver on milestones, remove roadblocks, and problem solve.
Test, Test, Test – Identify robust A/B and multivariate testing and scaling opportunities to optimize mail performance and evaluate the mail marketing strategy, including frequency, offer, audience, and content using a fast moving, data driven approach. Communicate results and recommendations from test programs with team and senior leadership.
Report and Analyze – Develop and maintain reporting on the efficiency of marketing efforts and spend including audience, promotions, offer, messaging, creative, deliverability, and response and conversions. Demonstrate solid returns (and show it in the data).
Segmentation – Develop a clear understanding of models and scores that have been run by Analytics and utilize this data in the final decision process for who gets selected for mailings.