Analyst, Analytics and Insights
2 weeks ago
Ability to support the overall analytics and insights vision, working closely to structure measurement frameworks, KPI's, and analysis deliverables.
Work with Rightpoint's Research, Strategy, Technology, Design and Integrated Marketing teams to combine qualitative and quantitative analysis into transformative digital solutions, including artificial intelligence, machine learning, etc.
Pull together raw data from multiple platforms, build appropriate data visualizations in dashboards, and structure analysis with meaningful, relevant insights.
Experience in web analytics platforms and tagging structures including Google Analytics 360 and Adobe Analytics.
Expertise with data visualization in Tableau, Power BI, Excel, etc.
Working knowledge of statistical methods and analysis such as regression, clustering, and time series analysis
Knowledge of marketing analytics platforms including social listening, paid media, and SEO, a plus.
Ability to work on multiple priorities that span different areas of focus such as marketing, digital, UX, business, design, data architecture and infrastructure. That is, you should feel comfortable talking to business stakeholders, UX and visual designers as well as technologists and developers.