Limelight

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This application encourages content creation and appreciation through the use of gamification to connect the connectors and innovators to businesses and brand that are struggling to stimulate activity and get their brand recognized. Users register and create profiles linked to their existing social media and web based accounts. At the same time, businesses and brands that are looking to attract new buzz and customers may incentivize the users by posting a mission or objective and reward for completing it in the form of in-kind product/service, discount(s) on a future purchase or direct compensation in the form of credits (or in game currency). Possible integration with systems like Klout will help determine the user’s overall social influence and allow publishers to target specific geographical and socio-cultural markets.