Most popular reads

How To Save Money On Your Website Design

Organized By
Damien Troy
Fri
Nov 24
10:05 AM - 10:05 AM
Design
Marketing
Description

Having the website of your dreams without paying a small fortune for it may seem like a thing of the future. But never fear, there are several ways you can save money on your website design to help prevent you having to turn to payday loans online in an emergency. Because good web design companies and marketing agencies will want to know a lot about your business, customer types, marketing plans and future goals before the planning of your brand-new chic website, you can instantly save money (and valuable time) by initially providing all the information they need to design and create a product you’ll love without a fuss. But the savings don’t end there. Here’s how else you can save money on your stylish website design.

Competitor Research

Before you meet with your dedicated creative website designer, make a few notes to help you get started. The first step to creating a website your customers will love is by looking at other websites with your business industry. Look at the content, and even the colour schemes so you can choose which best represents your brand and brand image. Note down what you like about the other sites and what you don’t like about them, so your site can better represent the tone you want. This way, you won’t have to return to your design a month or two down the line, all because the right concept will already be in place.

Choosing Your Colour

Before we go any further, your business website should not represent a children’s playground (unless, of course, your business is children-related). Deciding what colour and shades best represent your brand is one of the most difficult decisions to make when creating your new web design. Your site should be about your visitor as much as it’s about you and your brand. User experience is key, however, so remember that just because you like shades of pink, your target audience might not!

Plan The Pages

Once you have completed the more ‘fun’ aspects of web design, it’s time to get down to business and plan the pages. In order to make this as stress-free as possible, create a basic table with columns that represent each required page and what types of features you want to have on each one. Consider who uses your website, why they visit and what they do when they visit – This is the best way to make the most of your website redesign. Make notes on what you want to achieve early on -it’s a great way to save money because you’re less likely to have to return to the pages in the future to change the features because of poor or inefficient results.

Your Purpose

To take out the guess work out of the web design process on behalf of the web designer, agency or company, identify the purpose for your brand new website. Ideally, you should set at least three goals for the site, whether those are encouraging social engagement, obtaining email addresses for smart email marketing campaigns or simply selling your products. With a solid purpose in place, your entire site, social platforms and business will work far more smoothly together.

Target Market

We can’t stress the importance of knowing your target market enough. Just like it helps your company develop effective strategies, knowing your target market can also play a leading role in your entire website design – remember the colour schemes? After all, they will be the ones visiting your pristine site! Not only does it help you earn and save your business money, but you can also save valuable time by avoiding targeting the wrong people!