ABOUT 4C:

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices. The 4C product suite includes activation on Facebook, Twitter, LinkedIn, Pinterest, Instagram and Snapchat as well as TV Synced Ads across display, search, social and video. The company also provides advertising and content analytics leveraging its Teletrax global TV monitoring network and proprietary social affinity database. Founded in 2011 and based in Chicago, 4C has staff in 14 worldwide locations across the United States, United Kingdom, the Netherlands, France, Hong Kong, India and Singapore. Visit www.4Cinsights.com for more information.

ABOUT THE ROLE: 

4C is looking for a strategically-focused ABM manager to work in close alignment with our sales and marketing teams to foster deeper partnerships with our most valued clients and prospects. As both a project manager and a practitioner, this role will manage and execute B2B ABM programs including the development of research and solution proposals that are custom-fit for key accounts. The right candidate will have a background in the advertising industry (as we sell to marketers) in either previous sales, marketing, or account roles.

KEY RESPONSIBILITIES:

• Understand what challenges specific accounts face as a business and discover how and by whom decisions are made in those organizations
• Evangelize the benefits ABM within the company and drive the adoption of the approach via processes and templates
• Work closely with our marketing team to plan content, social, and advertising campaigns that support the GTM plan for account-based marketing (ABM) prospects
• Plan and execute the company’s strategy regarding ABM-tech purchases including data expansion, account management, account-based advertising, and measurement vendors
• Deploy ready-to-go sales and enablement collateral
• Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
• Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts
• Analyze metrics and reports to determine effectiveness of program activities and integrated cloud innovative content consumption

REQUIREMENTS:

• BA/BS degree or equivalent working experience
• Experience in the advertising industry – especially in sales, marketing or account roles – with a strong point-of-view of technology’s role in marketing programs
• Experience building and carrying out B2B account-based marketing programs
• Writing and presentation skills to translate detailed content into impactful GTM materials, including web, email, and social content
• Demonstrated ability to achieve practical results when working cross-functionally with sales, marketing, and product teams
• Solid project management, planning, and organizational skills with attention to detail

WE OFFER:

We offer a challenging job in a dynamic international environment. At 4C you have the opportunity to make an impact. We are proud of our open and informal culture. We offer a comprehensive benefits package including Health, Dental, Life Insurance, Matching 401K, Unlimited Vacation and Maternity and Paternity Leave. The salary will be commensurate with experience.