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Allwyn North America
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Advertising & Media Manager

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About the Team:

The Marketing function will reinvigorate the Illinois Lottery brand through innovative insight-led programs such as enhanced games, effective social messaging and original advertising campaigns.

Position Overview:

Within Camelot Illinois, the Advertising and Media Manager is responsible for developing advertising and media campaigns in response to the Brand teams’ strategic plans. These plans will then align Camelot Illinois’ objectives to deliver sales growth whilst improving player sentiment towards the category.

Responsibilities:

  • Drive integrated ways of working across creative and media agency partners
  • Managing agency relationships to deliver the media and creative strategy for Camelot Illinois
  • Provide an independent viewpoint and challenge to the marketing team by reviewing plans to ensure they are consumer-centric, cost effective and will drive positivity and penetration for the long term health of our brands
  • Work with key stakeholders in the business to define the longer term strategy for creative delivery and media/communications planning
  • Define the scope and remuneration of our media and creative agency partners including bonus performance criteria, organizing regular performance reviews and defining priorities to ensure delivery of brand requirements
  • Facilitate the development of the annual marketing plan in conjunction with brand and channel teams
  • Drive integration across our agencies in response to briefs in order to ensure simple and efficient ways of working and clarity over roles and responsibilities
  • Prioritize briefs and scheduling of work among campaign delivery stakeholders
  • Embed a ‘test & learn’ culture around creative and media with our agencies and brand teams to ensure campaigns remain innovative, relevant and effective
  • Create and own the macro-media strategy based on the total investment available, defining the right investment by brand
  • Develop the media partnership strategy and build/maintain strong relationships with key contacts in the big media owners
  • Proactively keep up to date with and bring in external thinking and best practice regarding industry trends and competitor strategies in the media world
  • Maximize ROI on media investments through effective campaign management, independent media audits, and media buying strategies.
  • Strategic consumer-centric thinking, challenging plans to ensure each campaign contributes to moving key consumer-metrics to drive brand health
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Marisa Zimmerman
Chief Revenue Officer
ANALYTICAL INFLUENCER
Investing in impressions
Zimmerman’s department may be small, but it impacts how people engage with the Illinois Lottery every day through marketing materials, events, sports partnerships and paid media efforts. For a team that receives one of the largest budgets at the company, there’s a fair amount of pressure. Zimmerman, a self-described “analytical person by nature,” said Allwyn’s return on investment remains top of her mind.
Zimmerman’s department may be small, but it impacts how people engage with the Illinois Lottery every day through marketing materials, events, sports partnerships and paid media efforts. For a team that receives one of the largest budgets at the company, there’s a fair amount of pressure. Zimmerman, a self-described “analytical person by nature,” said Allwyn’s return on investment remains top of her mind.
As we continue to leverage Allwyn’s extensive data platform and our measurable media campaign results, my team will have even more actionable insights to drive our campaign spend.
Michael Odom
Director of Retail Sales
FLEXIBILITY EMBRACED
Opportunity to set your own pace
Nearly two years ago, Odom came on as a field manager at Allwyn. Through relationship building with retailers and players, mastering the ropes of the industry, having a supportive team along the way, and taking advantage of an office environment that encourages breaks from the daily grind, Odom was promoted to a key account manager, and is now a senior manager of retail partnerships. With a team of like-minded individuals behind him, Odom’s future remains bright.
Nearly two years ago, Odom came on as a field manager at Allwyn. Through relationship building with retailers and players, mastering the ropes of the industry, having a supportive team along the way, and taking advantage of an office environment that encourages breaks from the daily grind, Odom was promoted to a key account manager, and is now a senior manager of retail partnerships. With a team of like-minded individuals behind him, Odom’s future remains bright.
Allwyn helps employees step away to reset. Through resources like a fitness center, and even a pop-a-shot and putting green, we’re able to gather our thoughts before returning to the task.
Lorell Williams
Director, Public Affairs - Community Outreach and Events
KEEP IMPROVING
Award-winning team members
What does professional growth at Allwyn look like for Williams? First, let’s start with her nickname. It’s “oracle,” which was coined by colleagues due to the four-plus years of knowledge and expertise that Williams has accrued in her tenure and is always willing to share. That same knowledge and expertise has also won Williams two awards since joining Allwyn, the PCC Golden Trumpet in Community Relations and TBT News Corporate Titan Award for D&I.
What does professional growth at Allwyn look like for Williams? First, let’s start with her nickname. It’s “oracle,” which was coined by colleagues due to the four-plus years of knowledge and expertise that Williams has accrued in her tenure and is always willing to share. That same knowledge and expertise has also won Williams two awards since joining Allwyn, the PCC Golden Trumpet in Community Relations and TBT News Corporate Titan Award for D&I.
Each year that passes has been a year of personal growth and professional development for me.

What are Allwyn North America Perks + Benefits

Allwyn North America Benefits Overview

We offer a broad range of employee benefits including medical, dental, vision, life, and disability insurance, a retirement savings plan, access to training, a Student Loan Repayment Benefit, a Personal Discounts Program, an Employee Assistance Program, and much more. We also offer regular team-building activities with people who love having fun, quarterly opportunities to connect with the community, social outings, & great work/life balance. We all have flexible hours, 26 days PTO, 12 weeks paid parental leave, 10 paid holidays, & 2 paid volunteer days.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
Employee awards
Flexible work schedule
Allwyn provides employees with a flexible work schedule that includes Flexible start and end times.
Remote work program
Diversity
Documented equal pay policy
Highly diverse management team
Mandated unconscious bias training
Diversity manifesto
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Allwyn offers both FSA & HSA which helps employees cover out-of-pocket expenses with pre-tax contributions.
Disability insurance
Allwyn's disability insurance benefits is 60% of an employee's annual salary up to a $5,000 maximum monthly payout. Employees also have the option to purchase extra coverage.
Dental insurance
Allwyn's dental plan covers 100% of the costs of preventative care.
Vision insurance
Allwyn's vision insurance plan provides 100% coverage for annual eye exams after a $10 copay. $180 for frames and $150 for contacts every year.
Health insurance
Life insurance
Allwyn offers employer-paid life insurance to all full-time employees with 2x an employee's annual salary.
Wellness programs
Team workouts
Allwyn's team fitness initiatives include weekly In-office yoga.
Mental health benefits
Transgender health care benefits
Financial & Retirement
401(K)
401(K) matching
Allwyn's 401(k) retirement plan matches 100% of an employee's contributions up to 6% of their annual salary, with immediate vesting for matched contributions.
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family is of the greatest importance and we want our employees to have adequate time off to care for and bond with a newborn, newly adopted or newly placed child. Allwyn offers 12 weeks of time off
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
At Allwyn, we recognize the importance of time off from work to relax, spend time with family, enjoy leisure activities, take care of yourself when you are sick, etc. We provide generous PTO.
Paid volunteer time
Allwyn is committed to supporting our communities and provides employees 3 paid days per calendar year to volunteer at the nonprofit organization of their choice.
Paid holidays
Flexible time off
Floating holidays
Bereavement leave benefits
Hardship benefits
Office Perks
Commuter benefits
Qualified Transportation Accounts - QTAs allow employees to set aside pre-tax funds used for eligible transit and parking expenses related to commuting to work.
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Happy hours are hosted by the building once per week.
Recreational clubs
Relocation assistance
Fitness stipend
Mother's room
Onsite gym
Free onsite gym, divvy bike membership, yoga classes, meditation workshops, & in-house chair massages.
Professional Development Benefits
Job training & conferences
Allwyn offers a wide range of training programs to all employees, including, eLearning, onsite training courses to enhance job-related skills and access to job-related conferences and seminars.
Tuition reimbursement
Allwyn offers a Student Loan repayment option to all employees after 90 days.
Lunch and learns
Promote from within
Continuing education stipend
We offer every team a Learning and Development budget to continue taking classes, getting certifications, or attending conferences and seminars.
Continuing education available during work hours
Allwyn allows employees to set aside 10% of working hours for learning.
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Free onsite gym + divvy bike membership, immediately vested in 401k with 6% match, Student Loan Repayment benefit, Allwyn Champions & Game Changer staff awards, a rotational program for recent grads, engagement portal for pre-boarders, robust onboarding program + large L&D budget

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