Assistant Brand Manager

| Chicago, IL, USA | Hybrid
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The Role 

At Green Thumb, continuous innovation is a key focus area as we seek to create the best product experiences for cannabis consumers.  As an Innovation - Assistant Brand Manager, you will be critical in executing our innovation strategy across one or more key product categories (flower, pre-rolls, vape, concentrates, edibles), through both the expansion of existing product lines and the commercialization of new-to-world products. 

As an Innovation - Assistant Brand Manager, you will work collaboratively & cross-functionally with operations, consumer insights, brand & commercial marketing, quality, compliance, and R&D to turn innovation concepts into revenue-generating products that grow our business and delight both our trade partners and our consumers.  



  • Maintain intelligence on the market dynamics, including competitive landscape, market share, and environmental factors impacting GTI’s optimal product portfolio for assigned categories 


  • Lead development of the cross-functional business cases to validate new product ideas. 
  • Support the cross-functional development of new formulations, including development of the technical brief, coordination of relevant internal and consumer sampling plans, and getting approvals from key stakeholders. 
  • Support the cross-functional development of new packaging structures, including the briefing process, partnership with the packaging team, and approvals with key stakeholders. 
  • Support the packaging artwork development process for all market expansion projects. 
  • Manage updates for all products within our Master Product List. 
  • Manage all packaging workflows through our internal quality control system. 
  • Document all state-specific regulations impacting formulations and packaging for clear guidance to both our R&D and creative/packaging partners prior to transition to local compliance resources. 


  • 1-3+ years of progressive business experience; cannabis or CPG experience is a plus. 
  • Strong analytical skills and comfort with numbers. 
  • Exceptional organization and project management skills; strong attention to detail is a must. 
  • Strong writing, presentation, and verbal communication skills 
  • Comfortable with ambiguity and able to effectively prioritize and pivot in a fast-paced environment. 
  • Strong product acumen and cannabis knowledge. 
  • Bachelor’s degree in marketing, operations, or a related field preferred

Additional Requirements 

  • Must pass any and all required background checks  
  • Must be and remain compliant with all legal or company regulations for working in the industry  
  • Must be a minimum of 21 years of age 
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • AccessDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • CanvaDesign
    • FigmaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • Google DocsManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • Monday.comManagement
    • WordpressCMS
    • HubSpotCRM
    • Microsoft DynamicsCRM
    • SalesforceCRM
    • MailChimpEmail
    • SendGridEmail


Green Thumb is located in River North, a short walk from the Chicago Brown Line, near the Ohio expressway entrance, and close to many major bus routes. Or Green Thumb may be a living room or home office! HQ remains open, giving our teammates options to choose what suits each individual & team best.

An Insider's view of Green Thumb

What projects are you most excited about?

I enjoy supporting initiatives that help people impacted by the War on Drugs, like our Good Green movement. I'm excited about what we’re doing to support expungement, cancer, employment, & education organizations nationwide. Giving back is core to Green Thumb’s DNA, and it’s truly a company value that runs through all of us.


Director, Social Impact

How has your career grown since starting at the company?

Since my first day at Green Thumb, the leadership team quickly empowered me to help drive the business. My scope has rapidly increased, & I now manage a large team that significantly influences the company’s strategy & operations. I’ve been able to sharpen my leadership skills while learning about the cannabis category, learning lessons every day!


Head of Merchandising

What is your vision for the company?

We believe in the positivity of cannabis and the viability of this industry in the U.S. Our mission is to promote well-being through the power of cannabis while giving back to the communities we serve. Americans are choosing cannabis and it’s an exciting dynamic to be part of a leading company in a brand-new industry, forging new ground.


Founder and CEO

What kinds of technical challenges do you and your team face?

We operate across multiple states nationwide, so the biggest technical challenge can be the lack of clarity on what can and cannot be done. Each state requires different technological, both hardware and software, needs. This requires complete flexibility and communication between all parties involved.


IT Analyst

What are Green Thumb Perks + Benefits

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Hiring practices that promote diversity
Health Insurance + Wellness
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
Company equity
Performance bonus
Child Care & Parental Leave
Generous parental leave
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
GTI offers pre-tax commuter benefits for all employees to be used on transit and ride sharing apps!
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
GTI has a 420 Happy Hour which occurs on a monthly basis hosted by rotating team members who create a theme-based event.
Professional Development
Lunch and learns
Promote from within

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