Kraft Heinz
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Associate Director, Omni Shopper Marketing

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Job Description
The Associate Director, Omni Shopper Marketing is an integral part of the Shopper Marketing team within the North American Customer Development Organization. This individual is responsible for the cross-functional relationship & core processes between brand marketing teams and the Omni Shopper Marketing customer area teams. They also directly manage our national Shopper Marketing creative agency as well as execution of our Scale campaign strategy & activation. This team supports the customer area leadership (WAC, Strategic Accounts/Growth Channels, or Grocery/Wholesale) and spearheads the total Omni Strategy across customers - leveraging budget, national omni strategy & customer priorities. This person manages a large team of 5 to 10 people including, 1 lead with several analysts and several senior managers.
Essential Functions & Responsibilities

  • Coach & develop a team of individual contributors and people managers towards common goals; drive engagement across the OSM team
  • Oversee total Omni Shopper Marketing strategy across customers
    • Own & manage the Omni Shopper Marketing budget
    • Develop the National Omni Shopper Marketing strategy & key customer priorities
    • Measure campaign return & effectiveness
    • Develop best-practices and Omni thought-leadership
    • Set the bar for 360 marketing creative excellence
    • Communicate with leaders on Omni budget cascades, tactical plans, and performance share backs (e.g., MBR/QBR presentations)
    • Lead high-priority key initiatives & projects (e.g., Omni Integrated Planning, Marketing Operating Design, Marketing of the Future, Industry Relations )
  • Responsible for direct management of our National Omni Shopper Marketing agency
  • Lead & improve broad reaching core cross-functional processes, trainings, rituals and routines
  • Own Omni involvement & input into the Annual Operating Plan (AOP)
  • Aid the customer area teams in executing cross-functional JBP/JVP/KVP strategy
  • Nurture relationship with internal BU leaders, Sales AVPs, Growth leaders & more

Expected Experience & Required Skills

  • People management experience required
  • Consumer package goods industry experience or similar experience
  • Proficient in Microsoft Office programs
  • Strong sales, marketing, media/creative, category planning and/or analytical background
  • Strong oral and written communication skills, including reporting and presentation skills
  • Excellent organization and project management skills
  • Ability to work autonomously with minimal direction
  • Savvy with business intelligence tools/software (ex. IRI, Spark, Reveal, Tableau, and Budget
  • Management)
  • Ability to effectively summarize sophisticated information upwards and influence sales
  • leadership to drive appropriate action
  • Strong at forging internal/external relationships and commanding trust/respect of others
  • Proven track record to coordinate a strategic vision and a team of individuals in a fast-paced,
  • results driven environment
  • Knowledge of retailers and broker environment

Work Environment & Schedule
This position is considered a Normal office environment with limited travel or visits to external locations; offices are open workspaces Additionally, this role requires work a salaried, exempt schedule to best execute against customer and internal expectations.
This job description is not designed to cover or contain all duties or responsibilities that are required of the role. Duties or responsibilities may change or be added with or without notice.
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact [email protected] .

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What are Kraft Heinz Perks + Benefits

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Hybrid work model
Employee awards
Remote work program
Kraft Heinz allows all North America employees to work from anywhere for up to 6 weeks a year.
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Transgender health care benefits
Abortion travel benefits
Financial & Retirement
401(K) matching
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave
Generous parental leave
Adoption Assistance
Fertility benefits
Vacation + Time Off
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Relocation assistance
Mother's room
Onsite gym
Professional Development
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Personal development training

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