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Chicago, IL

Content Marketing Manager at GoHealth (Chicago, IL)

| Chicago
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GoHealth is searching for a Content Marketing Manager to join our brand marketing team and lead our content strategy and internal editorial production capabilities. In this role, you’ll have the exciting opportunity to own your practice area from start to finish. As a Content Marketing Manager, you’ll match business opportunities with multimedia content ideas. Then, you’ll define the content scope, oversee a team of full-time and freelance writers to execute the pieces, and fully activate the work on external channels. For each asset your team creates, you’ll define and track success metrics to gauge your impact on SEO / organic leads, brand visibility, and social media engagement.

In this role, you will lead a team of writers but also write and edit material yourself. For more complex projects, you will partner with our in-house multimedia team and GoHealth subject matter experts. Projects will vary from direct response landing page copy for lead generation to research reports and SEO-rich articles. The ideal candidate is passionate about strategic content, has an ability to make complex topics simple, and is dedicated to establishing and upholding a consistent brand voice in all content pieces.

Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. GoHealth encourages you to break that statistic and to apply. No one ever meets 100% of the qualifications. We look forward to your application.


  • Develop a master content plan that meets lead generation and strategic brand goals; translate this plan into an editorial calendar and manage the workflow to execute
  • Create short-form and mid-length direct response content for lead generation including native articles, landing page copy, and paid social advertisements
  • Outline and write mid- and long-form SEO articles and educational brand content that drives significant visibility, organic traffic, and converts visitors to leads
  • Generate in-depth industry reports and, partnering with the insights team, consumer impact studies to advance GoHealth’s reputation in health insurance related topics
  • Ensure all content the team produces is original, well-researched, fact-checked, and has strategic and SEO alignment
  • Lead a team of full-time and freelance writers and editors, assigning and editing work and ensuring all deadlines are met according to publication schedules
  • Develop a set of editorial guidelines and a brand tone document; ensure content consistently meets these standards and serves our target consumers’ needs
  • Support other business units including public relations and strategic partnerships
  • Own the full activation of all content developed – from publication on the website to packaging full-length content for distribution on internal and external brand channels
  • Own the paid activation and content marketing initiatives to amplify content created
  • Manage an ongoing content refresh to sustain SEO rankings and data accuracy
  • Develop a constructive relationship with our legal team to mitigate risk
  • Foster strong relationships with internal SMEs, including our Chief Medical Officer, to build an authoritative expert content platform and elevate brand ambassadors
  • Partner within marketing to showcase member testimonials and success stories
  • Leverage UX and research teams to improve how users consume our content
  • Recommend new ways to deliver content to drive engagement and business value

Required Skills and Experience:

  • 5-7 years’ experience writing, reporting or writing copy for digital platforms
  • 2-3 years’ experience creating and executing a direct to consumer content strategy
  • Proven ability to lead and manage a team from concept to execution, providing feedback to increase efficiency and achieve multiple simultaneous deadlines
  • Meticulous ability to edit and proofread copy with strong written communication skills
  • Able to deliver actionable feedback to writers that drives an efficient creative process
  • Previous experience developing editorial and brand voice guidelines
  • Exceptional organization skills and ability to be strategic and executional
  • Thorough knowledge of grammar, syntax, and spelling; understanding of AP and Chicago writing styles and citation standards

Preferred Skills and Experience

  • Bachelor’s Degree in Journalism, Communications, or Marketing
  • Experience in the health insurance or Medicare, or a strong desire to understand it
  • Experience and passion in developing high-quality, data-backed and engaging content that helps consumers
  • Solid understanding of digital lead gen, SEO, public relations, and content marketing

Benefits and Perks:

  • Open vacation policy because work life balance is important
  • 401k program with company match
  • Employee Stock Purchase Program
  • Medical, dental, vision, and life insurance benefits
  • Paid maternity and paternity leave
  • Professional growth opportunities
  • Generous employee referral bonuses
  • Employee Resource Groups
  • Work from Home Stipend
  • GoHealth is an Equal Opportunity Employer

Due to the unprecedented situation of COVID-19, GoHealth has decided to protect our current and future employees by managing our business remotely. This is inclusive of interviewing, onboarding and each role day-to-day. Please consider that our roles will not be remote long-term and will return to an office setting once we're safe to do so following the guidance of local health authorities and the CDC.


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Where we are

Our headquarters are located in the River North area of Chicago. Located steps from the Chicago Brown Line stop on the CTA.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • BashLanguages
    • ReactLibraries
    • PandasLibraries
    • Scikit-LearnLibraries
    • NumpyLibraries
    • DockerLibraries
    • JenkinsLibraries
    • SpringFrameworks
    • TensorFlowFrameworks
    • SpringbootFrameworks
    • AWSFrameworks
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • BlueshiftCRM
    • MarketoLead Gen
    • AmplitudeLead Gen

What are GoHealth Perks + Benefits

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Unconscious bias training is completed by all employees and key leaders.
Diversity manifesto
Diversity Employee Resource Groups
At GoHealth you will find a very interactive [email protected], WomeninSales, Black Lives Matter ERGs to name a few. We continue to empower employees to create employee resource groups within
Hiring Practices that Promote Diversity
From our gender neutralized job descriptions that encourage women and underrepresented groups to apply,to our interview practices, GoHealth strives to promote diversity when hiring.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
GoHealth provides all employees access to our Employee Assistance Program (EAP) which provides well being and financial assistance. Our open PTO policy is also available for mental health days.
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
We have recently become public and will allow employees to purchase stock during certain times.
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide 6 weeks of paid recovery time for new mom's and two weeks of bonding time to all new parents.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Pre-COVID 19, GoHealth sponsored children's day by celebrating GoHealth families.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Our employees are encouraged to use our open PTO policy towards volunteering.
Paid Holidays
Paid Sick Days
Employees can use our open PTO policy towards sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Pre-COVID-19 Our game room includes Ping Pong, Video Games.
Stocked Kitchen
Happy Hours
Pet Friendly
Recreational Clubs
We have runners groups, volleyball groups and other
Fitness Subsidies
Home Office Stipend for Remote Employees
All GoHealth employees receive a work from home stipend to improve their WFH environment.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Access to LinkedIn Learning has been provided to all employees as part of their professional and personal growth.
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

In addition to virtual company wide sponsored Health & Wellness Initiatives, employee referral bonuses, open vacation policy, we offer a work from home stipend to all new employees. We know that this pandemic has been difficult and working from home is a change. Every new employee receives access to a Work From Hope stipend to purchase items that will make your work from home experience much more comfortable.

An Insider's view of GoHealth

How would you describe the company’s work-life balance?

On the Technology team, we're actively encouraged to use our PTO and to leave work at the office. People are understanding that sometimes life doesn't follow a set schedule, and perks like massages and discounted gym memberships also help with prioritizing your well-being.


Software Engineer II

What makes someone successful on your team?

To be successful on Operational Analytics, you have to create solid relationships with your business stakeholders. Those relationships are immensely helpful when it comes to completing urgent requests, furthering your business context, and gaining new responsibilities. They can also be what makes the next step of your career come to fruition.


Senior Data Analyst

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