About Camelot IllinoisCamelot Illinois operates the Illinois Lottery, a modern enterprise that truly benefits the people of Illinois. We place consumers and social responsibility at our core, providing funding for schools, capital projects and special causes. We are a progressive organization that is reinforcing the lottery’s rightful position as a force for good alongside the State of Illinois.

About the Team:

The Marketing function leads a program to establish the Illinois Lottery brand through innovative, insight-led programs such as mobile-first consumer experiences, exciting games, social media, and original advertising campaigns. Our newly developed brand toolkit will not only be used internally to ensure consistent messaging but will also be leveraged to shape future marketing campaigns.

Position Overview:

The Content Marketing Specialist will work with the team to identify, develop, and execute content needs for digital email campaigns. You will create customer-driven content and work closely with the wider teams to execute. This role requires superior writing skills, attention to detail, adherence to regulatory and editorial guidelines and creative thinking to help improve overall customer engagement KPIs.

Responsibilities:

• Collaborate with internal stakeholders to plan, create, and execute daily tactical email, push, and in-app/desktop notifications activity focused on sales conversion.
• Build and manage a rich repository of content (creative and copy) that grows our contact base by providing them with regular, helpful and impactful content.
• Manages end to end production (curate, build, test, and execute) copy and imagery needs on all emails push, in-app/desktop notifications ensuring adherence to regulatory and legal
• Works cross-functionally to ensure all email campaigns and push notifications have developed content and are executed on time
• Works closely with digital performance and BI teams to obtain audience segmentation and targeting strategies that drive revenue, guest retention and guest experience.
• Actively participates in brainstorming and strategy development for key email campaign launches
• Performs other duties as assigned

Requirements

Required:

• Bachelor's Degree or equivalent work experience required.
• 2-3 years of experience producing high-quality content in a corporate or agency environment.

• Knowledge in the use of content management systems across interactive platforms, including social media platforms.

• Detailed oriented, ability to juggle multiple projects and competing priorities
• Experience and technical knowledge in working with technologies and software that support email, push, and in-app/desktop notifications, including HTML and CSS, Adobe Campaign Standard (ACS) system preferred

Required:

• Proven experience of Digital Content management practices within a regulated market.
• Experience with graphics, email/design/layouts
• Web and email marketing analytics tools and reporting - Google Analytics and Adobe Analytics
• Experience with Project Management Tools like JIRA, Slack, etc.

Benefits

Working For Camelot Illinois

We are a transformative lottery company with world-class people, technology, and operations that are committed to powering possibilities--for our employees, our partners, and our consumers. With grit and determination, we believe in doing not just the easy thing but the right thing. The Camelot values of doing good, being accountable, staying connected, keep improving, and spark enthusiasm are embedded in the design of our organization and our plans for Illinois.

• Do Good: We care about our communities, our stakeholders, and each other. We act with integrity & honesty, as a positive force for Illinois.
• Be Accountable: we drive results. And we continually strive to get those results more efficiently and effectively.
• Stay Connected: Being open, honest, and collaborative is what makes us, us. This is embodied in our messaging and communications and in how we treat each other.
• Keep Improving: We’re hungry to be better. We innovate and evolve our business, our teams, and ourselves, always with an eye on professional and personal growth.
• Spark Enthusiasm: We incorporate energy and laughter into every aspect of our work to create positive and entertaining experiences.

Career Development

We want people who thrive in an autonomous, collaborative, and results-driven environment to join our company. We believe the way to attract and retain the best talent is to offer a fulfilling experience and meaningful work in an organization committed to growing its people. Learning & Development is a top priority, and we partner with employees to grow and progress their professional skill sets.

Benefits and Employee Policies

We bring our experience of working with European lotteries to Illinois. We also bring a European influence to paid time off, family leave, and so on. We have created a strong ethical culture that is translated to each of our employees and business dealings globally. We offer a package of benefits and policies that competes with any private-sector employer in the state. We ensure that every employee is engaged and has the necessary support to understand and implement the responsible gaming principles at work.

Moreover, we pledge to have the highest standards of respect, diversity, and inclusion at our company and support and encourage our partners to do the same.Camelot Illinois is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics