Content Specialist at Sprout Social

| Chicago | Remote
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Sprout Social is looking for a driven, creative and detail-oriented individual to join our growing Content Team. You’d be a good fit for this role if you enjoy:

  • Developing educational and thought-provoking content that solves readers’ challenges and opens them to new ideas
  • Breaking down complex concepts using compelling stories and engaging formats
  • Digging into data to come up with ideas to optimize content performance
  • Keeping up with the latest social media and marketing trends
  • Seeing your content make real business impact

In this role, you’ll spend the majority of your time creating content that helps Sprout reach more social media, marketing and customer care professionals. Outside of writing, you’ll play an important role in projects focused on optimizing and improving conversion from our content. You’ll work closely with other members of the Content Team, as well as the SEO, Demand Generation and Analytics Teams, to ensure your content makes the maximum impact. 

The ideal candidate is a strong communicator who is comfortable working independently in a high-volume, deadline-driven environment and using data to inform content creation. They will be part of our Acquisition Marketing Squad and report to the Sr. Manager of Content & Communications.

Qualifications

These are the minimum qualifications that our hiring team is looking for in this role:

  • 2+ years of demonstrated success writing long-form content, scoping projects and meeting deadlines
  • 2+ years utilizing SEO best practices in content

Previous experience working in the software/SaaS industry, working directly with customers or external partners on content, and/or using Sprout Social would be a plus.

Within one month, you will...

  • Attend Sprout Social new hire training to learn about our company, culture, values  and products and understand the value we deliver to customers
  • Meet with key partners on the Content, SEO, Demand Generation and Analytics Teams to learn about their roles and how they work with the Content Team
  • Develop a firm understanding of Sprout’s brand positioning and writing guidelines
  • Familiarize yourself with Sprout’s content and content operations
  • Soak up knowledge from everyone you meet, and ask plenty of questions

Within three months, you will...

  • Write and publish high-quality pieces of content, which may include articles, guides, case studies, research reports, templates and worksheets
  • Develop a strong understanding of Sprout’s audience and target personas, including our top customer industries and their unique pain points
  • Familiarize yourself with the B2B SaaS model, how content contributes to our business goals and key metrics
  • Understand the ins and outs of project management and content tools like Jira, Wordpress and Smartsheet
  • Immerse yourself in learning about Sprout’s product, customers and success stories 

Within six months, you will...

  • Regularly share ideas for new pieces of content, both in team brainstorms and as they arise based on content performance and industry trends
  • Support efforts to increase guide downloads, trial signups and demo requests from Sprout Insights through CTA optimization and updates to existing content
  • Understand the role of customer stories in our content strategy and develop a perspective on how to expand and build on our past efforts
  • Be comfortable and proactive about working with collaborators to give feedback, push the creativity of our content and bring strategic insight to the table

Within 12 months, you will…

  • Contribute ideas on how to improve content conversion and exceed our content goals
  • Lead meetings and brainstorms to develop content ideas and come up with plans for the Content Team to contribute to cross-functional marketing projects
  • Surprise us! Use your unique ideas and abilities to change our team and marketing efforts in ways that we haven’t even considered yet.

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Sprout Social offers deep social media listening and analytics, social management, customer care, and advocacy solutions to more than 25,000 brands and agencies worldwide. We are relentless about solving hard problems for our customers and building elegant, sophisticated software. Founded in 2010 and headquartered in Chicago, we are a team of 700 people located across more than 25 cities worldwide. In addition to our headquarters in Chicago, Sprout has offices in Seattle and Dublin.

About Sprout Social

Sprout Social powers open communication between individuals, brands and communities through elegant, sophisticated software. We are relentless about solving hard problems for our customers and committed to both customer and team success.

Team Sprout is a group of very talented, smart and passionate people with broad interests and backgrounds. We believe that true employee engagement cannot happen if you can’t bring your whole self to work, so we’re committed to building a diverse team, embracing an inclusive culture and investing in equity across our organization. That dedication is core to Sprout. We want all candidates, particularly those coming from traditionally underrepresented groups in the technology industry, to know they are welcome at Sprout.

We’re proud to regularly be recognized for software, product and company culture achievements. Our team’s shared belief in Sprout’s mission promotes a culture of openness, empowerment and fun. We have built a benefits program to match the strength of our team. This program includes:

  • Insurance and benefit options that are built for both individuals and families, including generous company contributions
  • Progressive benefit offerings like our parental leave program 
  • High-quality and well-maintained equipment - your computer will never prevent you from doing your best whether you are in an office or working remotely
  • State of the art offices in cities where Sprout has physical locations (Chicago and Seattle) for those that prefer an office setting
  • Solid programs in some of the staples: medical coverage, disability and life insurance
  • Wellness initiatives to ensure both health and financial well-being of our team
  • Growing corporate social responsibility program that is driven by the involvement and passion of our team members

Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer.  We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, marital status, order of protection status, citizenship status, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster  (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement.

When you apply for employment with Sprout Social, we will process your job applicant data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions. For more information about our privacy practices please visit our Privacy Policy. California residents have additional rights and should review the Additional Disclosures for California Residents section in our Privacy Policy.

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law. We value the things that make us different and want to see how you can make our team better!

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. For those that prefer an office setting, this role may be based in our Chicago or Seattle locations. If you prefer to work from your home, we can accommodate that for many locations across the United States. We are not set up in all states, however, so please take a look at the drop down box in our application. If your state is listed, we're good to move forward. If not, we're not able to hire in your state at this time. If you'd like to stay in touch with us in case that changes in the future, please apply and we'll save your application for possible future consideration.

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Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • MySQLDatabases
    • RedisDatabases
    • SalesforceCRM

Location

131 S Dearborn, 7th Floor, Chicago, IL 60603

An Insider's view of Sprout Social

What’s the vibe like in the office?

We are invited to bring our authentic selves to work. The result is a culture without pretense.

Aja Saunders

Receptionist Systems Specialist

What's the biggest problem your team is solving?

The Growth Activation squad is focused on the challenge of retaining trial users and converting them into subscribers. We find solutions by A/B testing our features, using data science for quantitative analysis, using user interviews for qualitative analysis and working with other teams at Sprout on Growth strategies.

Andrew Kos

Senior Software Engineer

How has your career grown since starting at the company?

When I first joined Sprout, I could count the entire Sales team on one hand. Since then, my career has taken a variety of paths, from training and enablement to assisting our Sales team from a strategic perspective as a Solutions Engineer. Thanks to a workplace environment that fosters growth, I’ve been able to advance my career at Sprout.

Jordan Balkin

Solutions Engineer, Sales & Success

How do you empower your team to be more creative?

Instead of turning down ideas that seem unattainable, we encourage our teams to think through how we can solve challenges in unique ways. By testing and experimenting, we create an environment that fosters innovation and promotes creative thinking.

Jamie Gilpin

CMO

What's something quirky about your company?

At the conclusion of our company wide Kickoff party, tubs of McDonalds cheeseburgers mysteriously appear and rain down on us like a blizzard in the Chicago winter. But a good blizzard.

Molly Jones

Senior Employee Experience Manager

What are Sprout Social Perks + Benefits

Sprout Social Benefits Overview

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

- Insurance and benefit options that are built for both individuals and families
- Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
- High-quality and well-maintained equipment—your computer will never prevent you from doing your best
- Wellness initiatives to ensure both health and mental well-being of our team
- Ongoing education and development opportunities via our [email protected] program, employee-led diversity, equity and inclusion initiatives and mentorship programs for aspiring leaders
- Growing corporate social responsibility program that is driven by the involvement and passion of our team members
- Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
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