Content Strategy Manager, Zoro

| Northwest Suburbs

Company Summary: 

Zoro.com is an eCommerce company that sells business supplies, equipment, and tools—but we’re much more than just a website. We’re a team of people who win and lose together (we prefer winning!). Since 2011, Zoro has been working hard to make it easy for our customers to purchase everything they need to make their businesses go. Zoro currently offers more than 5 million products, fast and free shipping, no-hassle returns, and exceptional customer service. We’ve grown quickly in a short time, recently surpassing 400 team members. Add to that our award-winning culture—we were named a Great Place to Work for 2019-20, among other accolades—and we think Zoro is a pretty amazing place to work and grow.


Primary Function:

Zoro is looking for a strategic-minded individual who can help with our new efforts in Content Marketing. As a growing e-retailer, we have a growing need to provide not only the supplies our customers need, but also to provide value-add informational content to help customers with their buying decisions, engage with our target audience in new ways, and to reinforce Zoro’s brand. 


A successful Content Marketing Strategist will need an entrepreneurial / “builder” mindset to help stand up this new function at Zoro. Development of the content strategy will require a deep understanding of our business, the customers that we serve, and content creation best practices. 

The person in this role will interact with various parts of the Zoro organization while sitting on the Digital Marketing team. It would be common for this person to work with partners in Social Media, SEM/SEO, Email, Creative Services, Industry Marketing, Merchandising, UI/UX and Category Management on content creation, execution, and delivery to intended audiences. This individual will need to develop strong relationships with stakeholders and will need to be able to successfully influence others to reach desired organizational outcomes. 


There is also an expectation that the person in this role may need to fill Public Relations functions for Zoro on an occasional basis i.e. if the need arises where an ad hoc press release needs to be written and shared with relevant media partners, or if we need to liaise with the PR team at our parent company.


Given that Zoro is a B2B retailer, a strong background knowledge of the B2B mindset for both customers and the suppliers who partner with us to sell their product is preferred. 


This job is an individual contributor role in the immediate term, but it has potential to take on additional scope as the role matures beyond its startup phase. 


Duties and Responsibilities: 

  • Consolidating Zoro’s Content Marketing practices from disparate parts of the organization into one newly formed, centralized function. 
  • Developing an overarching Content Marketing strategy that aligns with Zoro’s overall business strategy, our brand promise, and the goals of the specific content being designed. 
  • Providing strategic direction, thought leadership in applying content best practices for Merchandising and Marketing.
  • Developing, maintaining, and supporting appropriate content and messaging frameworks, e.g. style guides
  • Building processes for content creation in partnership with Zoro’s Creative Services group
  • Developing and maintaining an editorial calendar to organize and schedule content 
  • Managing agency partners and other outside vendors and overseeing budgets for content-related marketing efforts 
  • Evangelising Content Marketing within Zoro and convincingly demonstrating the business value that it provides the organization. 
  • Regularly capturing and reporting on relevant metrics that uncover meaningful Content Marketing insights for our business. 


Qualifications:

  • Bachelor's degree required: journalism, marketing, public relations are a plus; MA/MS/MBA preferred
  • Seven to ten years experience in a related content field
  • Demonstrated ability to lead content marketing campaigns; first hand experience in content marketing with industrial supply distribution companies are a plus
  • Understanding of content marketing best practices and tactics such as SEO link-building outreach, digital advertising, and social media marketing
  • Experience managing press releases
  • Demonstrated ability to work across cross functional organizations and develop cohesive executable strategies
  • Outstanding communication skills, written and verbal
  • Strong organizational and time-management skills
  • Mastery of standard spreadsheet, word processing, and presentation software


Final note:

We share a commitment to our Zoro values – Win & Lose Together (We prefer winning!), Take Ownership, We Are Transparent, and Aspire to be Customer-Obsessed. Everything we do at Zoro is centered around delighting our customers. It's a natural extension of our company culture and how we care for each other. We believe when we act in ways that are consistent with these values, we can solve any technical challenge that lies ahead of us. As a Zoro employee, you can expect to work with smart, energetic people, learn something every day, and be valued for your perspective. 


Zoro is an Equal Opportunity Workplace and an Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • DjangoFrameworks
    • Google AnalyticsAnalytics
    • JIRAManagement

Location

One office is located in the West Loop, offering diverse eateries and steps away from nightlife! The other is in the northern suburb of Buffalo Grove.

An Insider's view of Zoro

How would you describe the company’s work-life balance?

We are driven and work hard, because we are growing like crazy! We are in this together because we want to be, not because we have to. On the flip side, I've never missed one of my kid's ball games, concerts, parent-teacher conferences, and when I take a vacation, I'm actually allowed to take it (of course, I'm available if you need me, team)! :-)

Adam

HR Leader

How do you empower your team to be more creative?

Zoro has an awesome test and learn culture where you can try new things and see what works and what doesn't and, most importantly, learn from those lessons and drive improvements. We constantly look for ways to do that - whether it is tools, engagement, processes or empowerment. We share best practices, feedback and suggestions from our agents.

Dawn

Director, Customer Service

What does your typical day look like?

As a Financial Analyst with Zoro’s Finance team, my typical day starts with generating daily sales reports and sending it over to our headquarters. Then, I talk to business unit owners and gather information that would impact our financials. Zoro has an encouraging collaborative environment…everyone is easily approachable!

Margaret

Sr. Financial Analyst

What are Zoro Perks + Benefits

Zoro Benefits Overview

Very competitive package - beyond your base salary, we offer bonuses, a 401(k) match and additional 401(k) incentive contribution, a full-scope of medical/dental/vision/life insurance benefits, voluntary benefits, shuttle service, a bunch of free food (free coffee, soft drinks, snacks, and free meals from time-to-time). Our North Suburb office has a subsidized cafe inside our offices that is a breakfast/lunch spot and coffee bar, in addition to a game room, recreation area and a rock room... yes a rock room... bring your axe and rock out on a break!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Through period live trainings and webinars, it is important for all of our Zoro team members to collaborate, ideate, operate without bias!
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Zoro has an Inclusion Council comprised of a diverse group of team member volunteers across all levels within the organization to build awareness and strategize on DEI initiatives.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Optional Voluntary Benefit
Wellness Programs
Discount partnership with Sky Fitness.
Onsite Gym
Buffalo Grove equipped with workout bench, dumbells, free weights, a basketball court, badminton court, ping pong, air hockey, bags, golf net, outdoor volleyball, and we've even played quiddich!
Team workouts
We've offered yoga, kickboxing, mindfulness, walk-a-thons, and other sessions for our team members to explore ways to strengthen physical, emotional and spiritual wellness.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
3.5% contribution by Zoro on a bi-weekly basis (whether you contribute or not). Additional 3.5% target contribution based on annual company performance.
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
We've won a Dave Thomas award for having a solid adoption assistance program - that's pretty cool!
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Starting at 18 days per year with carryover option of up to 5 days.
Paid Volunteer Time
We like to give back to the local community. We have team builders focused on helping a variety of philanthropic organizations.
Paid Holidays
Zoro offers all employees paid time off to observe all major holidays.
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
We feature a range from shorts and t-shirts to those who embrace "Tie Tuesdays". Wear what makes you comfortable, but you may want to clean it up if you have an important customer in town!
Commuter Benefits
In our North Suburb office, we feature shuttle service to/from Buffalo Grove, Highland Park, and Deerfield stops. Also a commuter benefit program available as a voluntary benefit.
Company Outings
We've done many of these. From ball games to luaus to olympics to the zoo - Zoro finds ways to treat employees to lots of fun.
Game Room
Basketball, bags, driving range net, ping pong, badminton, video games, music room... we even played quiddich in our warehouse for our Harry Potter-themed Halloween event!
Stocked Kitchen
All offices feature coffee, soft drinks, sparkling water, tea, popcorn machine, random snacking opportunities, as well as an on-site cafe in our North Suburb office.
Some Meals Provided
Happy Hours
Sometimes happy hours provided by the company, but many team members get together outside of work because they want to, not because they have to!
Parking
Recreational Clubs
Softball, bowling, and dragon boat racing team... yes, dragon boat racing!
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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