Content Writer, Campaigns at Root
Content Writer, Campaigns
We are rewriting the rules of insurance, and we’re looking for a full-time Content Writer who is up for the challenge of bringing our evolved voice to life.
Content Writer can mean different things to different people. Here’s what it means at Root. This Campaigns role is a magically down-to-earth mix of experienced strategist, FinTech expert, and passionate agency writer.
With a primary focus on brand building campaigns (think display ads, landing pages, script writing, paid social, user journey mapping), you’ll be responsible for writing content that makes our customer experience easy and uncomplicated. This means taking an ambiguous problem, diving deep into the user experience, and suggesting creative solutions to help our customers.
At Root, we’ll never tell you how to solve the problem—so if you enjoy tackling CX challenges head on, love the AP style guide, find yourself copy editing brand campaigns wherever you see them, but are also inclined to write pithy lines on napkins around your house, then this role is for you.
Our team of writers is responsible for all content outside of the Root app. From blogs to billboards, scripts to SEO, our nimble creative team crafts it. Where would you fit in? Our ideal Content Writer will be able to masterfully update copy to Root brand standards, compose smart, engaging short-form and long-form content, break down complicated concepts and make them easy to understand, and scour language for style, clarity, grammar, and punctuation—all while staying mindful of a tight production workflow.
Root’s creative marketing team is on a mission to unbreak the insurance industry. We’re a tight-knit, collaborative group guided by a highly iterative, user-centered design process. With insights gained through testing, data analysis, and thoughtful critique, we’re driving the strategy that grows our business and will shape the insurance industry of tomorrow. You’ll be working closely with our innovative and whip-smart team of designers, marketing partners, product managers, engineers, customer service specialists, attorneys, and program managers (to name a few).
The voice of Root (that’s you)
As a Content Writer on Campaigns, you are the voice of everything Root customers—and potential Root customers—experience during their CX journey. Your words are seen by every person who tries our products. Your words matter, and as a writer you have the opportunity to have a real impact on the business. Root isn’t a typical insurance company. We’re not stuffy, boring, or traditional. We never want insurance to feel stressful, overwhelming, or hard. And it’s the Content Writer’s job to be sure we never do.
The Root voice (this is what you’ll write)
Our brand experiences mirror the app that started it all: bold, human-centric, simple. The Root voice is straightforward, direct, and approachable. peak in a clear, engaging way. We take complicated, highly regulated insurance content and break it down into succinct, clear copy both our clients and customers understand. Yes, we occasionally throw in a joke or wink here or there, but it’s always well-placed and thoughtful. The insurance industry is riddled with clichés and expected lines. We pride ourselves on rising above that.
Passion for the craft of writing
Strong writing isn’t just the ability to write a great headline or a descriptive piece of prose. At Root, it’s about clarity and humanity. It’s using smart writing and grammar to communicate in a way that’s accurate and easy, often with character limits. We constantly ask ourselves how we can say more with fewer words. And we prove it’s possible every day.
Due to the nature of our business, daily copy needs range from serious and empathetic to energetic and light. There will be times for creative copy to engage and times where copy should be simple and straightforward.
Deep empathy for the user
As a Content Writer, you put every effort into understanding what our clients and their customers need. Your background gives you a strong gut about how to solve problems for users. What you don’t know, you learn through qualitative and quantitative research, analyzing previous feedback, and whatever other tools are at your disposal.
Bias toward action
We want someone who is not only up for a challenge but seeks them out. We need someone who can thrive as part of a team but who’s also comfortable working independently. Our Content Writer is someone who is interested in researching and learning—whether it’s continued education about UX writing, following the ever-changing trends in the FinTech environment, or becoming an expert on a new Root insurance line.
Making the complex simple
You have a knack for taking complex concepts and making them accessible to non-experts. You explain empathetically and never talk down to your audience.
Skill sets required:
Please provide a PDF of relevant work samples or web link to a portfolio. Applications without a portfolio will not be considered.
This is a full-time position. Due to COVID-19, our teams are currently collaborating remotely, so bring your sweatpants. A laptop and appropriate software will be provided. Once our offices reopen, this creative can either continue working remotely or join us in our Columbus, Ohio office.
Root believes diverse teams build better products, and we are looking for people who not only contribute hard skills but also offer broad perspectives that challenge us to better serve our customers.
- Tight writer
- Grammar expert
- Excellent proofreading skills
- Some experience pitching/presenting creative work to leadership teams
- Intermediate background in research, with special attention given to customer journey mapping
- Part-time strategist (Notice it doesn’t say “strategic thinker.” Of course you’re a strategic thinker, but Root writers connect all of their content back to strategy. And if for some reason there isn’t a strategy to be found, they’re quick to get the right people in the room to make it happen.)
- Basic to intermediate experience with A/B testing
- Accustomed to working with legal/compliance teams to review content
- Skilled collaborator
- Flexible in working style (sometimes design will drive copy, sometimes copy will drive design, and sometimes you’ll volley back and forth)
- 3-5 years of relevant writing/editing experience in a creative, editorial, or marketing environment
- A deep love of the Oxford comma (happy to support those in transition)This role reports to the Copy Director.
Who we are.
Root Insurance is the nation’s first licensed insurance carrier powered entirely by mobile. We were founded on the belief that the services you need for everyday life should serve you better. That’s why we base insurance coverages on you, not your demographic. It’s the way insurance should be. And it’s all conveniently in an app.
What draws people to Root.
We’re a venture-backed technology company. Our early success is in large part due to our unwavering standards in hiring. We recognize that our product is only as good as the people building and promoting it. We look for individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and a highly analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:
Autonomy. For assertive self-starters, the opportunities to contribute are limitless.
Impact. By challenging the way it’s always been done, we solve problems that have a big impact on our business.
Collaboration. We encourage rich discussion and civil debate at every turn.
People. We are inspired by the collection of crazy-smart people around us.